The Secret of our Success Townends
When you ask Townends what the secret to their success is, there is no hesitation in the answer provided: its people. The successful agency, which is celebrating 21 years of success, is going from strength to strength and is today operating 21 sales branches across the south east.
Douglas Sleaper, Townends’ Group Sales Director confirms; “Our people are what makes our business so successful. Good marketing will prompt a contact with our business; what happens at that point drives what people think of our business and really makes a difference.”
From outer London districts to leafy Surrey suburbia, the property remit for Townends is wide-ranging, yet the sales approach taken by the team is consistent.
Confirms Douglas Sleaper:
“ Although our property portfolio varies greatly across our offices, every client receives the same level of service. All properties are marketed with high quality literature, are promoted via property portals, carry a range of photos, in addition to a high quality floor plan from Metropix.”
The company started working with Metropix in early 2010 and today processes approximately 300 floor plans a month.
Adds Douglas Sleaper:
“ Metropix is simple to use and the end results are just what we need. The combination of the cost and usability is a winning factor as far as I am concerned. There is no doubt in my mind that we would lose instructions if we didn’t offer floor plans as standard, and Metropix makes this an easy requirement to fill.”
www.townends.co.uk John Halman, Managing Director of Gascoigne Halman Gascoigne Halman
In south Manchester, north Cheshire and the High Peak, Gascoigne Halman is considered to be one of the region’s leading independent estate agency firms.
Explains Managing Director, John Halman, “The housing market has had various ups and downs over recent decades, however we have remained true to our roots and continue to focus on providing a personalised, expert local service. Plus, we are always looking at new innovations that make our firm stand out from the crowd.”
Such innovations have included the roll-out of floor plans on every property Gascoigne Halman markets, as John explains:
“ Back in 2005, Brian Farrell from Metropix came and visited me with a new floor plan system that he was launching. At that stage, we were using another company’s software, however we thought we’d trial Metropix to see how it compares. The simplicity of use of Metropix really stood out and it was clear that we would save a great deal of time by using the system. Today we produce, on average, at least 300+ plans a month and our customers really like the inclusion of the plans.”
Typically, the Gascoigne Halman team produce 2D plans, however 3D versions are also created when there is a requirement to display an unusual layout or the client specifically requests it.
Adds John;
“ Not many of our competitors actively use floor plans on every one of their details and we believe this gives us a real point of difference in our local markets. We also believe that floor plans really complement the high quality of presentation that we aspire to with our property particulars and we often receive positive feedback on these.”
Concludes John Halman:
“ We are not an agency that stands still. At the end of the day, our sole aim is to excel in every aspect of our service, and innovations such as these greatly support us in achieving this goal.”
Douglas Sleeper, Group Sales Director of Townends
www.metropix.com www.gascoignehalman.co.uk Follow us on Twitter @Metropix
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