Marketing Clinic Feature by Dee Blick of The Marketing Gym & award winning Chartered Marketer.
Say no to snake oil!
Imagine for a moment you’ve received an email that reads something like this…
Dear Dee, let me cut to chase with this incredible off er. You’ve got just three days to take advantage of our once in a life time unique Quadruple Your Business Profi ts Overnight System. Act now! Our guaranteed, unbeatable system has already helped many business owners develop a six fi gure income for an investment of 30 minutes a day. With only three places left, by the time you’ve read this email your competitors, Fred Bloggs of the Pie in the Sky Pigs Might Fly Consultancy shares how he has built a multi-million dollar empire using our success guaranteed failsafe system!!!
Now, I would hope that as you’re reading this load of nonsense you’re shaking your head in disbelief, wondering how anyone in this day and age can get away with peddling such a blatant bunch of lies and half truths. However some people will click on to the video for amusement and a few will subscribe to the system, parting with an awful lot of money for what turns out to be a cauldron of snake oil and empty rhetoric.
The get rich quick systems that are popping up over the internet are to be avoided at all costs unless you have an endless amount of money you’re keen to waste and you don’t believe that hard graft, a great product and service and a robust marketing and sales plan is enough to get you on the road to success.
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Business is out there, customers are spending but you need to be attracting them with compelling messages, multifaceted campaigns.
relevant off ers and
Where do you start? You need to spend time on your marketing plan. Answer the all- important questions such as: who do I want to reach and why? What does each target audience look like? Are there gatekeepers, potential strategic partners and infl uencers within these groups? What research do I need to do to fi nd out more and to enable me to build campaigns as opposed to hastily assembled one off -communications? Do I need to improve my products and services? What are competitors doing that could inspire me to make positive changes too?
You need to develop your positioning statement– the compelling benefi ts that you off er clients.
There is no one marketing silver bullet that’s going to transform your business. Go under the hood of any successful business that has thrived beyond the early years and you’ll fi nd grit, talent, determination, great customer service and a simple but strong marketing plan of action.
To advertise in thewire t. 07720 429 613 e.
the.wire@btinternet.com
Clinic
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