LOUISE WAIN’S
B
ath-based RAF wife and mum of two kept herself busy while her husband was on deployment in Afghanistan
by creating an iPad/iPhone App called ‘DreamTagTell’. With no IT background, this is an inspiring story. Here Louise Wain tells of her journey.
My husband, Simon, and I had always been career focused and until expecting our first son we lived apart during the week so he could move where the RAF posted him and I could pursue my career.
I worked for one of the mobile telecom giants in various finance positions after qualifying as a chartered management accountant. We moved into our first families quarter at RAF Brize Norton just before our first son arrived. This was a forty-five minute commute when I went back to work after maternity leave. The next posting was not so close, so after the birth of our second son I decided to take a career break.
A couple of years down the line I was ready for work once again and tried to create a good work/life balance. But local part- time roles in my profession were minimal and I started thinking about setting up my own business. Ideally, something that could move with us and would offer flexible working hours. I did some research into setting up your own business which identified good business models and gave me the idea of developing an app. Initially, I could not think of an idea for one.
Then while on holiday in Wales during Easter last year whilst recalling the previous night’s dream to Simon, the app idea came to me – a dream diary that links with Facebook so you could include your friends then decide whether to tell them or not. Easter this year, ‘DreamTagTell’ went live on the App Store. I have no experience of developing apps and no IT background. It
40 Envoy Summer 2014
www.raf-ff.org.uk
really has been an incredible journey and shows dreams can come true!
When I had the idea for my dream diary app I decided to look into what was already available and what would be involved in creating it. Many dream diary apps already in existence but were either a diary or a dictionary, not both. Certainly none of them linked to Facebook to include Facebook friends… I went on a pursuit to find out more; What would be involved from a technical side? How do I include a dream dictionary element, etc, etc.
Simon was in Afghanistan for six months so I spent the evenings turning my app idea into reality – I took the plunge to live my dreams! Drawing on my finance and business skills, I set up a company Blue Wembury Ltd, hired a local IT company to create the app and engaged with a British dream expert who has licensed the dictionary aspect. It certainly kept me busy and will involve ongoing marketing and analysis.
‘DreamTagTell’ is a dream diary app for recording your dreams. As you type,
DREAM is now a reality
words featured in the built-in, searchable dictionary are identified so you can view the interpretation. I am sure we have all woken up wondering what our dreams could mean. It’s unique feature is that you can log in using Facebook, which connects to your friends list, so you can tag any friends you have dreamt about and you then have the option to share the dream with them. Tagging within the app creates a ‘Dream Tag’, this does not mean it will tag the friend on Facebook, unless you want it to so it is private unless you wish to share your dreams.
There are several ways to review your dreams including on the calendar and by dream subject. Plus you can find out if friends are dreaming of you, if they tag and share their dream with you. Is the person of your dreams dreaming of you!
This is another great way to communicate with friends/family when on deployment.
‘DreamTagTell’ is now available in the UK and USA for iPad and iPhone from the Apple App Store. For further details see
www.dreamtagtell.com
DREAMING…
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