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SHOWS ROUNDUP Shows Roundup WE LOOK AT WHAT’S ON AND WHERE OVER THE COMING MONTHS By Jon Wadeson


INTERBAD SETS ITSELF HIGH TARGETS FOR 2014


2012 was a record year for interbad, the international trade fair for swimming pools, saunas and spas with over 500 exhibitors showcasing themselves at Messe Stuttgart, 35% of whom came from abroad. On the four event days the interbad event organisers, the German Association for the Recreational and Medicinal Bath Industry and Messe Stuttgart, registered 15,423 visitors from 53 countries. The exhibitors were particularly pleased with the large number of decision- makers among the visitors and the increase in the show’s international character. This has set a high standard for the upcoming interbad, which takes place from 21 – 24 October 2014. A challenge for Ulrich Kromer, Managing Director of Messe Stuttgart, as he declared at a press conference in Hamburg: “It will not be easy to surpass the success of the previous interbad, but it is not an impossible task. The combination of public and private swimming pool and sauna area is one of the positive features of interbad. With its high density of premium providers, it also represents excellent quality. And not forgetting: interbad showcases the largest sauna offering worldwide.”


interbad is to raise its profile even further and in an initial step, it has introduced new special areas for targeting specific groups and which they define as ‘creating atmospheres’. In an exciting studio atmosphere, creating atmospheres addresses the interaction of light, water, climate and surfaces and provides inspiration for the design of modern and exclusive spatial experiences. The special show is enhanced with numerous live presentations and daily moderated expert discussions. This year, the exhibition has also


introduced the interbad Innovation Award, which is an extension of the show’s innovation platform where exhibitors are able to present their latest product developments. As a public award, visitors to interbad will be able to vote on which product they feel is the most innovative and significant. With its coherent mixture of a trade fair, a congress and an extensive framework programme, interbad will provide an ideal setting to exchange professional experiences and information, carry out networking and experience the latest trends in swimming pools, saunas and wellness.


LIW POOL & SPA SECTOR SURE TO MAKE WAVES Leisure Industry Week (LIW) has provided a valuable service to the leisure sector for


25 years, creating the perfect platform for operators and suppliers to network, exchange ideas and share the latest innovations. This year’s Pool & Spa sector will provide the annual meeting place for the UK’s commercial pool and spa professionals. From digital ‘Learn to Swim’ schemes, pool based alternative therapy techniques and filtration systems through to swimwear, pool platforms and towels, textiles and accessories, there really is something for everyone within the sector. The STA Swim Zone will be back, providing an exciting programme of demonstrations from all aspects of pool utilisation. The STA will be launching and demonstrating their brand new digital Photometer which allows time analysis, alerts and reporting, live in the swimming pool. Visitors will also be able to see a number of live swimming, lifesaving, fitness classes and pool plant demonstrations, as well as hearing from some of the UK’s leading suppliers of aquatic services and products to the leisure industry. Theo Millward, Operations Director at


STA, says: “We are committed to providing the industry with ever more efficient and effective resources that will help to ease the burden of pool plant managers. The launch of our Photometer is just the latest example of how STA is proactively seeking new and exciting solutions that meet the demands of today.”


Having launched in September last year, the Register of Aquatic Professionals (RAPs) will return to LIW to share their progress and plans for the future. The aquatic register has been developed by the three leading industry organisations, ASA, RLSS and STA, to increase quality throughout the industry and showcase the skills and qualifications of those working within it. At LIW there will be an opportunity to learn and develop skills as RAPs host aquatic specific workshops and seminars, endorsed by SkillsActive. Commenting on the Pool & Spa sector of LIW 2014, James Samuel, LIW Event Director, says: “LIW has maintained its position as the UK’s leading leisure exhibition because we take on board feedback from exhibitors and visitors with the aim of growing and improving the show year on year. The Pool & Spa sector of the show is shaping up to be an exciting provision highlighting what’s new, progressing or essential within the aquatic industry.


“Our aim is always to maximise the return on investment for exhibitors in terms of sales generation and to create an enjoyable, educational and worthwhile experience for visitors.”


66 June 2014 SPN www.swimmingpoolnews.co.uk


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