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SHOW REVIEW


POOL & SPA EXPO 2013, NEC, BIRMINGHAM, UK


New Event Gets Off To Great Start


THE MUCH ANTICIPATED UK POOL & SPA EXPO OPENED ITS DOORS ON 24 JANUARY 2013 AT THE NEC IN BIRMINGHAM AND WITH IT A NEW CHAPTER FOR THE UK WET LEISURE INDUSTRY.


D


espite the British weather’s best attempts to affect the show, with its easy to access central location and complimentary parking for those


that came by car, the new three day event welcomed visitors from around the UK and further afield.


As you walked through the doors into the hall, you were immediately facing one of the larger stands at the show, occupied by Artesian Spas. Commenting on the show, Artesian’s Vicky Wrigglesworth said: “At the UK Pool & Spa Expo we were kept very busy by the high levels of footfall throughout all three days. We feel the show was a huge success and we were proud to be a part of it. There was a great atmosphere with all companies from the different stands coming together in the communal drinks area to talk about how they were finding the show, which I’ve never experienced before. It promoted an enthusiastic atmosphere which visitors really picked up on. I have to say, I enjoyed this show very much. “We had a lot of interest from new clients both from the UK and abroad which was


58 April 2013 SPN


fantastic as we continue to grow throughout Europe. We also had a lot of our existing dealers come to the show to see our new products. In particular, we used this show as a platform to launch our newly remodelled Island Class line. This new and innovative design proved extremely popular and drew a lot of attention. We had our new Barbados double lounge model in the new product zone too which gave us even more of an opportunity to promote our products. “We have already booked our stand for next year and we are extremely looking forward to it.” Whilst some of the industry major players were not present at the inaugural event, there were enough familiar names participating and products on show to keep most visitors happy. These included SCP, Bosta UK, Hydropool Spas, Lonza, Darlly Europe, Sundance Pools and Dryden Aqua to name just a few. Despite the hall appearing a little quiet at times in terms of visitor numbers, the atmosphere in the hall was good and it meant that longer conversations than would normally be possible could be had, something


numerous exhibitors said was a real plus. Attentive staff and a free refreshments area meant that exhibitors and visitors alike were allowed to conduct business in a relaxed manner and with ease. Elizabeth Wilkinson, Marketing Manager at Lovibond Tintometer Ltd said: “The UK Pool & Spa Expo provided an excellent alternative event for the UK Pool and Spa industry. Being situated in central England, it was an ideal location to attract the leisure trade from further areas of the country. Unfortunately, the quintessential British weather played its trumps again and snow plagued the region for two of the days, discouraging many from making any but necessary journeys. Hopefully, the decision to hold the show later in the year in 2014 will help make this exhibition a key event not only for the British but also international leisure industry in the future.” As you walked round the event, it was clear that most exhibitors had worked incredibly hard to complete a fantastic array of exhibits and displays. From speaking


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