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and Scotland), constituting an increase of 13.3% from 2010.
As such, the company had further reinforced its position as the second largest producer of salmon and trout in the world. In November 2010, it signed an agreement for the purchase of 50.7% of the shares in Sjøtroll Havbruk. With a total production of 22,500 tons in 2011.
Birds Eye view
B
irds Eye Iglo revealed that fish was one of the key drivers which pushed the sales of the frozen food giant to new heights. Chief executive Martin Glenn said that, in the first quarter of the year, fish grew the most in terms of market share.
In fact 2011 was the fifth consecutive year of core category sales growth, with a seven per cent increase in EBITDA (earnings before inter- est, tax, depreciation and amortization) to 325.8 million euros (£260 million sterling). Martin Glenn added: ‘2011 was our best year yet. We achieved our fifth consecutive year of core category sales and EBITDA growth and delivered on all of our financial targets. The acquisition of Findus in Italy has been trans- formational and I am proud of the manage- ment team’s ability to integrate a large scale