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Six Cereal Facts Help Illustrate the Real Story of What’s Inside the Bowl
Every parent knows it makes sense to start the day with a good breakfast. But too many people still skip the most important meal of the day. In fact, according to a recent survey, Kellogg Company found that 3 in 5 respondents (61 percent) claim that they are not eating breakfast dailyi.
Skipping breakfast shouldn’t be an option as there are many reasons to start the day off right.
The discovery of ready-to-eat cereal by the Kellogg brothers in the late 1800s revolutionized the first meal of the day by creating a convenient and affordable breakfast choice.
Not only is cereal a quick, easy and affordable way for families to incorporate breakfast into their daily routine, but cereal packs a powerful nutrition punch that delivers terrific benefits.
At Kellogg, we continue to enhance the nutritional profile of our products by reducing sodium, sugar and fats and increasing fiber and whole grains. We are as passionate about health and nutrition as we are about helping America start each day with a good breakfast. In that spirit, we would like to share some facts that help tell the real story about ready-to-eat cereal:
Kellogg offers more ready-to-eat cereals that include 8 grams of whole grains and are at least a good source of fiber than any other U.S. food companyii.
1. Cereal Helps Increase Fiber and Whole Grain Consumption
A recent study published in the Archives of Internal Medicine found that fiber from grains — like those found in breakfast cereal — was significantly related to a lower risk of death from cardio- vascular, infectious and respiratory diseasesiii.
This, coupled with the 2010 U.S. Dietary Guidelines citing fiber as a shortfall “nutrient of concern,” shines a spotlight on the importance of fiber. Given that 90 percent of U.S. adults and children don’t consume the recommended amount of fiber each day, it’s important to know that cereal can help fill the fiber gapiv.
2. Cereal Is a Leading Source of Nutrition for Children
Getting kids the nutrients they need isn’t always easy. But eating a bowl of cereal is a simple way to help them meet their recommended daily allowance of many vitamins and minerals. In fact, in the U.S., the dynamic duo of cereal and milk is a leading source of 10 nutrients in children’s diets, including vitamin A, vitamin B6, vitamin D and ironv.
3. Cereal Offers an Affordable, Nutritious Option
At less than 50 cents a serving with milk, cereal is one of the most affordable breakfast options. Plus, it offers great nutrition and is well-liked by kids.
We know today’s time-strapped and budget-conscious families appreciate convenient options that offer great nutrition, taste and, of course, value. And cereal is nutrient dense, typically low in fat, and has no cholesterol.
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