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Mary Rose Museum, UK


(Above) The museum is placed above the Mary Rose; (right) visitors can look into one side of the 16th century ship


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isitors will get an insight into life on board a 16th century warship at a £35m (43m, US$56m) museum,


which opens later this year. The museum is placed directly above King Henry VIII’s famous Mary Rose ship, which sunk in 1545 and was raised in the 1980s in the UK. Sysco AV is building the AV and inter-


active hardware elements of the project, which bring alive the stories of the people who served and died on the ship. A large- scale immersive projection engaging a visitor’s whole peripheral vision and using directional audio conveys the experience of seeing the ship raised from the waters. Touch screens reveal information about


exhibits that were recovered when the ship was raised. Sysco’s managing director, Hugo Roche, explains the challenges these presented. “The primary interactive elements are projecters and screens. This was complicated by the fact that everything has to be kept at carefully controlled conditions,” he says. “Equipment’s mounted inside showcases, so we have to get the temperature and humidity within those showcases right. We’re installing equipment far earlier than normal to allow the showcases to get to the right conservation and humidity levels.”


AM 2 2012 ©cybertrek 2012


Sysco worked with Land Design Studios


to ensure the technology is integrated into the space rather than being bolted on as an after thought. “We wanted it to be simple and intuitive to use,” says Roche. “There are too many occasions when interactive and multimedia elements aren’t thought through and become quite cumbersome for the visitor to use.”


“THE PRIMARY INTERACTIVES, PROJECTORS AND SCREENS, HAVE TO BE KEPT AT CAREFULLY CONTROLLED TEMPERATURE AND HUMIDITY”


Walkways at different levels throughout


the museum enable visitors to look into one side of the Mary Rose. Showcases on the outside bring to life artefacts that would have been used by the crew. “Projection is still a powerful tool for


telling a story,” Roche says. “That’s the element that will grab attention. There are some beautifully integrated interactives. People will enjoy the experience of using something that works smoothly.” Sysco worked with Panasonic, NEC,


DVS, Panphonics and Tannoys on the project. The museum was designed by by a team comprising Wilkinson Eyre (architect), Pringle Brandon (interior architect) and Land Design Studio (exhibition design and interpretation), with Gifford (structural and M&E engineer).


Read Attractions Management online attractionsmanagement.com/digital 53


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