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(Above left) A chance for delegates to meet the suppliers at the Business Bistro at Ecsite 2011; (right) delegates network over dinner
Culture. The Building Cities of Scientific Culture: The impact of science centres and museums session, on Thursday 31 May, will highlight some of the main findings of this project so far. The amount of women in research is
low in many European and associated countries. The TWIST (Towards Women in Science & Technology) project addresses this challenge with an ambitious pro- gramme of coordinated activities to raise awareness on the role and representation of women in science and technology focus- ing on gender stereotypes and prejudices related to career paths and social roles. Breaking gender barriers, on Friday 1 June, will look at these issues in depth. We’re also offering some key sessions
related to new technologies and social networking – always hot topics for our audi- ence because of the need to grow with the times, attract young adult audiences and engage visitors in a more personal way.
What are the current trends and issues in the industry?
Some pervasive interests include: Meeting the technological expectations of visitors; enticing young people to choose science and technology careers; remaining vital in times of economic crisis; and increasing social relevance through initiatives, such as the PLACES project, which pairs sci- ence centres with local policy makers.
As we emerge from yet another difficult economic year, we have the opportunity to rethink our models of development and to search for new, improved ways of facing the future. Research, innovation, entrepreneurship, creative thinking and sustainability – values at the heart of Ecsite – are echoing all over Europe. Science centres and museums, science communi- cators and educators, need to step up and bring new energy to interpreting the signs coming from society and position them- selves to become even more useful in this changing world. We’re offering a pre-conference work- shop on fundraising to help our members thrive during times of economic turmoil. We’re also emphasising content related to new technology, embracing technol- ogy and social media to help centres and museums grow with the times and keep their visitors interested.
What’s new for this year’s conference?
Ecsite’s Nature Group is more active than ever. The Group will use the pre-confer- ence workshop to discuss its Rio + 20 campaign and show the Catalogue of Actions and Science centres and muse- ums: Inspiring people to action for the planet short film. The Creative LAB Pre-Conference Workshop is new for 2012. The Creative
LAB is a practical workshop to help par- ticipants create concepts in management and design. The underlying premise here is that management and development of creativity is not about thinking, but about doing. We explore the value of prototyping and being innovative by allowing ourselves to fail and try again. Another first is the Newcomer’s
Breakfast, created for people attending the conference for the first time. Established members will also take part in the break- fast to discuss how to optimise the newcomers’ experience at Ecsite. Ecsite has a new Thematic Group for
2012 – Communicating European achieve- ments in space. This inaugural workshop for Ecsite’s brand new Space Thematic Working Group will highlight collaborations between The European Space Agency (ESA) and museums and science centres across Europe. Together we will collect feedback and
chart ways to optimise future space- themed collaborations. Representatives from space industries and national space agencies will also share their expertise and ideas in this workshop.
Where will Ecsite 2013 be held?
The 2013 Ecsite Conference will be held at Universeum Science Center and Aquarium in Gothenberg, Sweden. The theme will be related to innovation. l
ABOUT ECSITE 2012 DATES:
VENUE:
31 MAY – 2 JUNE 2012
CITÉ DE L’ESPACE, TOULOUSE, FRANCE
REGISTRATION:
WWW.ECSITE.EU 50 Read Attractions Management online
attractionsmanagement.com/digital AM 2 2012 ©cybertrek 2011
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