DESIGN PROFILE
SYSTEMS INTEGRATION, DETAILED DESIGN, PROGRAMMING AND INSTALLATION by DJ Willrich John Doe, project lead
“M
useum and attractions design specialist Event Communications had created a stunning vision
for Titanic Belfast. It was DJ Willrich’s brief to bring this to reality, working with software providers ISO Design and Graham English and Company. The exhibit had to be world-class, inject life back into the shipyard and create a unique and truly memorable visitor experience that would allow visitors to understand the Titanic story in a fully interactive way. Instant impact was vital and interactive exhibits were
incorporated to involve guests from the start. Among the highlights of our work is in Gallery One, Boomtown
Belfast. It features a videoscape of six, 4m x 3.5m (13ft x 11.5ft) screens showing images of Belfast during the 1900s. On another wall, seven monitors show portrait and landscape images of the various industries in the city during that time. In the same area we installed an interactive made up of four projections
onto the fl oor, where designs of the ship are beamed. A logo lights up and tells visitors to ‘stand here’ for more information on specifi c parts of the ship. Cameras above the visitor use infrared technology to sense their presence and audio and images are played to give them more information. In Gallery Two, the Arrol Gantry, guests are taken on a dark
ride through the shipyard to witness the vessel being built. Gallery Four explores the fi t-out and includes a video cave of three 6m (20ft) screens in a box, showing a 3D video journey of what each deck of the vessel looked like. Working alongside Paradigm AV and using Watch Out software, we were able to ensure all projections were synchronised together. CGI footage was provided by ISO design. Also in the fi t-out area, the power of projection is used to bring the story of Titanic’s passengers to life, as DJW’s projectors transfer ‘memory-like’ images of people into the set of carefully recreated second and fi rst class cabins. The action continues to the fi nal gallery where visitors see a
fi lm detailing the discovery of the Titanic wreck on a 12m (39ft) screen. As they look down to the glass fl oor, they’re greeted by a soft edge projected image of the vessel itself under their feet.”
ABOUT THE DESIGN
(Left) Visitors learn more through interactives; (centre) the navigation deck; (right) fi rst, second and third class cabins are recreated; (below) the building is already being called “the iceberg”
Titanic Belfast’s architectural design was infl uenced by several maritime themes, including ice crystals, ships’ hulls and the insignia of the White Star Line, the company that owned the Titanic. The external façade is clad in 3,000 individual silver anodized aluminium shards, which are enhanced by refl ective pools of water surrounding the base of the structure. The four facades lean out at angles
to give a crystalline or shard like appearance. From the central atrium, a series of glass escalators, each in excess of 20m (65ft)-long, stretch up through a jagged central void. Concept architects were Eric Kuhne and Mark Evans of Civic Arts and Eric R Kuhne & Associates with Todd Architects as lead consultant and archi- tect. Interior design was by Anne Lucas of Civic Arts and Kay Elliot Architects. ●
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AM 2 2012 ©cybertrek 2012
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