ATTRACTIONS MANAGEMENT
EDITOR’S LETTER CELEBRATING THE UK
ON THE COVER: Titanic Belfast, p38
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A
lthough Attractions Management has a com- pletely global readership and we balance our coverage across all world regions in every edi-
tion, we hope you’ll forgive us for highjacking part of this very special edition to celebrate a unique year for the UK, with our focus on the Best of British. Britain is taking the opportunities afforded by the London
2012 Olympic Games to celebrate its history and drive its tourism and attractions industry forward, with the opening of a number of new, world-class visitor attractions such as Warner Bros. Studio Tour London – The Making of Harry Potter (page 30), The Cutty Sark (page 60) Titanic Belfast (page 38) and Chocolate – York’s Sweet Story (page 37). All in all, a bumper summer is planned. In addition, the UK will celebrate the Queen’s Diamond Jubilee with a bank holiday
in early June, while the Cultural Olympiad, which has been running since 2008, will culminate in the London Festival from 29 June to 9 September. This vast event is offering 10 million tickets to12,000 events – staged by artists from all over the world – in dance, music, theatre, fashion, food, art and fi lm – and will include everything from a World Festival of Shakespeare to string quartets playing live from helicopters. Download the programme here from our digital and PDF editions:
http://lei.sr?a=L5I4l
While Britain’s world cities can compete with the best when it comes to hotels, restaurants and entertainment, one of the UK’s competitive edges – arguably unrivalled – is its strong heritage
While it’s recognised that Britain’s world cities can compete with the best when it comes to hotels, restaurants and entertainment, one of the UK’s competitive edges – arguably unrivalled – is its strong heritage, and we’ve seen a shift in emphasis in tour- ism marketing in recent years, towards a celebration of this authenticity. Britain has a rich tradition of storytelling and a great number of stories to tell. When
this is coupled with an authentic location – Titanic Belfast, for example, is located on the Harland & Wolff yard where the ship was built – it creates compelling experiences. And it’s not just ancient history that’s being appreciated and celebrated. Visitors
to Warner Bros.’ Harry Potter attraction speak highly of its authenticity and sense of place because the sets and locations are those used to actually make the much- loved fi lms. It’s this element which sets the attraction apart from the Wizarding World of Harry Potter attraction in Orlando – which is a new-build – and it shows that the approach works, whether it’s applied to ancient or more modern history. The London 2012 Olympic site is also destined to become part of the capi-
tal’s attractions industry once the games are over. The Arcelor Mittal Orbit – Anish Kapoor’s elaborate sculpture, which is taller than the Statue of Liberty – along with a new Olympic Museum, will open to the public in 2014 (see page 72).
Liz Terry, editor, twitter: @elizterry THE LEISURE MEDIA COMPANY PUBLISHES
The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail:
attractions@leisuremedia.com www.attractionsmanagement.com
AM 2 2012 ©cybertrek 2012
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