ActForex: Treading the path to business success in FX
The independent trading platform provider, ActForex, started business in 1998, which was before e-Forex was launched. As the company now has traders in over 100 countries using its products, we asked CEO Ilya Sorokin to tell us more about the secret of their success.
ActForex is considered a pioneer in the online trading business. Why has your technology proved to be so popular over the years?
IS: Functional diversity and real time performance is our strong suite. Te demand for our platform is based on extreme flexibility and the versatility of our turnkey solution for our licensees, as well as exceptional usability and functionality for end-users, available in 15 languages.
What types of clients are now utilising your business solutions?
IS: Our clients range from major FCM’s to Forex start- ups. We also offer Options, Binary Options, Forwards, CFD’s for Equities and Commodities, ETF’s, which attracts new clients from other industries.
ActForex is a managed service provider. How does this give you competitive advantages to provide more comprehensive trading solutions?
IS: As an MSP we can get a client ‘live’ in two days.
Our clients never have to worry about advances in hardware, software, databases, or any related personnel costs. ActForex is constantly upgrading its infrastructure to remain state- of-the-art. Generally the cost of ActForex services is significantly lower than a comparable client-owned infrastructure.
How is ActForex meeting end-user demands for a more sophisticated trading environment?
Ilya Sorokin 64 | april 2012 e-FOREX
IS: We’re proud to have the most advanced and user- friendly iPhone,
iPad, and Android solutions, which are extremely popular among ActForex traders. We have just introduced FXapps allowing for seamless integration of third party apps into the ActTrader environment. We have added a Visual Algorithmic Trading ActVAT module allowing every user to create proprietary trading strategies from charts without programming. ActBinary added binary options to our portfolio of products. What’s unique is that all of these products are integrated into one platform. Our goal is to make trading easy for everyone.
Many brokers and FX providers demand customised solutions in their front and back-office operations. How does ActForex tailor a platform to meet a variety of business models?
IS: Being in business for over twelve years we’ve seen nearly every business model out there. To accommodate any requirement, ActForex developed the most advanced business rules engine available. With over 200 business rules that can be customized, each client has complete control over their platform based on their business needs. A client might choose to activate ActDealer, a fully functional dealing desk and risk management module, or utilize ActSTP, as a fully automated straight through processing module to offload risk internally, or use both depending on automated risk profiling. Of course there is a huge number of customization options available to ActForex clients.
FX has become a hugely competitive market in the retail sector. What advice can you offer trading firms looking to grow their existing retail FX business or break into this space?
IS: A trading platform is much more than technology alone. It is the backbone of your operation and as a result, you should be looking for a technology provider who is experienced, reliable, has a track record, will be there today and tomorrow, and has a vested interest in your success. Now more than ever, you have to look for a partner, not just a technology provider. ActForex is all of that and more. We are an independent Wall Street firm offering the highest degree of sustainable trading solutions recognized around the world. We’re not about selling a client a trading platform and moving on - we’re there to help our clients become successful, whatever it takes.
TECHNOLOGY PROVIDER PROFILE
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