White Label: mid-tier banks, new brokerage firms, existing brokerage firms looking to diversify.
AxiTrader has recently introduced an institutional offering including prime-to-prime and straight aggregated liquidity.
In this edition of e-Forex we have been talking about the benefits of FX White Labelling (WL). Why do you think WL continues to prove so popular for many firms and what value-added services do your partners get from AxiTrader WL programmes?
Te simple response is risk-mitigation. You share the risk of an FX brokerage with your Partner. You also share the return but most are happy with this considering the competitive nature of the FX market. Risk refers mainly to financial and technical barriers to entry which the Partner effectively subsidizes for the white label. Time-to-market is also a big factor. You can be live and generating revenue within a matter of a month with most serious white label providers. For established firms, outsourcing the back-end of your business is an attractive offering as most founders of Forex firms have a sales/marketing background which they can then concentrate on.
AxiTrader’s competitive advantage is derived from our liquidity advantage and rebate model. As a white label you have access to some of the tightest spreads in order to attract the most amount of clients and a head over your competition. Furthermore, our rebate models are flexible to suit our partner’s business needs and we have
many options to these rebate schedules. Further to this, due to geographic reasons, our international white label partners enjoy the natural division of the global market.
AxiTrader has been growing because increasing numbers of traders and investors are seeking to benefit from the firm’s commitment to providing a better trading experience. Looking ahead, what plans do you have for matching this success by expanding and developing the Institutional side of your business?
Te institutional side of the business is already underway and being positively iterated daily. We have managed to compile a selected group of liquidity suppliers that are aggregated to deliver a price specifically for the Institutional client’s needs. We have a tight working relationship with our prime broker Morgan Stanley who understands our business model and the direction where we want to go in the institutional space. Our experienced IT team understand the importance of fast delivery and efficiency.
Price, Prime and Performance are the three key ingredients that I see as delivering a superb institutional product from AxiTrader.
With the success of our retail product, we have seen growth from many international customers enquiring about our institutional product.
For further information please contact:
partners@axitrader.com www.axitrader.com.au april 2012 e-FOREX | 161
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