RETAIL e-FX PROVIDER
Trading Technology provides the broker if they require it, such as CRM, chat and email systems, internal back office and statistics with intelligent, real time analysis such as Qlikview, database analysis, traffic analysis, liquidity management and analysis of orders and trader behaviours. It is also important to provide a full VPS platform to the broker’s customers, so they can move as close as possible to the broker’s execution, which saves money in fees on spreads and slippage,” he remarks.
White Label solution providers have evolved themselves to assist White Label clients to the maximum extent possible, remarks Behnstedt. “Currently White Label providers are offering features like training, offering to support the White Label clients with branding, plus marketing and sales through the platform. Tis is very often supported by technical tools such as performance and utilisation dashboards.”
Saxo Bank offers value-added business support tools and marketing services. Tese include inspiration for marketing campaigns, non-branded videos and widgets, as well as performance dashboards for benchmarking. Bak comments: “In this way Saxo Bank helps its clients to achieve their sales targets.”
“Another area where we spend a lot of time on is helping business on their go-to-market strategy,” continues Bak. “We facilitate best practice sharing for our clients from around the world.
We also provide local language support and offer our trading platform in 25 languages.”
While IG Markets provides demo accounts as well as a lead tracking interface to enable brokers to generate and manage their sales leads effectively, says Melia. “We offer product content that can be integrated into the broker’s website, enabling them to populate their site with product information. Tis content is automatically updated by IG Markets, ensuring that it is accurate at all times. We offer a client manager interface that enables the broker to manage their clients and drill through trading data to better understand their clients and revenue channels. Our relationship managers organise a series of training sessions with each White Label leading up to the launch, to ensure that the broker is familiar with all aspects of the platform.”
Project Management and support
White Label providers offer everything that is required to run a solution, says Behnstedt. “If the White Label client wants to run the solution on their own, rather than getting the provider to host it for them, the White Label providers always have respective training and setup procedures in place to assist those White Label clients.”
With respect to technical support and back office functionality, Kantartzis says: “We offer total client management through our FxPro Direct application on a fully automated basis. Tis gives the user access to account management with the ability, among other
154 | april 2012 e-FOREX
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196