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RETAIL e-FX PROVIDER


AxiTrader - a perfect partner to get your clients trading


e-Forex talks with Matt McIntyre, Partners Manager at AxiCorp Financial Services Pty Ltd, about the company’s institutional offering.


Matt, how long has AxiTrader, with the parent company being AxiCorp, been operating and how would you describe the mission statement of the firm?


We at AxiTrader have been in operating since 2008 and are regulated by ASIC here in Australia. We are based on the north shore of Sydney in the suburb North Sydney. AxiTrader work hard to provide innovative online FX trading experience to all of our clients. We are always listening to our clients and improving our service from their suggestions.


What range of financial products and trading services does AxiCorp offer?


29 currency pairs, 7 global indices as well as gold, silver and oil.


What are the key features available with AxiTrader and the main advantages of using the platform?


All staff at AxiTrader prides themselves on the service that we provide to our clients. We are available 24 hours a day and have a relationship with all our clients. Advantages of the AxiTrader experience range from the superior service offered, the tightest spreads, reliable platform, greater market knowledge and being innovative in our offing plus a lot more. Within the Partners team, the advantages are vast. We have an experienced team that enables all of our partners to experience a superior service, offering and advantage they can then offer to their clients.


What characteristics do you think financial institutions should be looking for when choosing a partner to help them expand their business and profit potential from online trading activities?


160 | april 2012 e-FOREX


Integrity and trust. Tese two qualities will ensure a long lasting, fruitful and mutually beneficial relationship. Specific firm characteristics include country of registration and regulation, handling of client funds – especially post MF Global, competitive pricing to ensure high client retention, and lastly, and most importantly, partner support.


In these times of uncertainty, it has never been more important to exercise due diligence into your partner understand the business and make sure they will be around in the years to come.


What target audience is your Introducing Broker program tailored towards and what benefits do companies get from becoming an AxiTrader IB partner?


As AxiTrader is a technology and support based brokerage, we target Forex educators, brokerage houses, brokers wanting to add FX to their product sweep and automated trading partners. Essentially you get your cake and you get to eat it to. As an IB of AxiTrader, you receive 24 hour support to you and your clients as well as razor tight retail spreads. As pricing is becoming more and more easily transparent, look at www.fxintel.com, we find that our liquidity advantage is clear. Essentially, this keeps the client happy and therefore stays with us which, in turn, keeps our partners happy.


What services does AxiTrader offer for financial institutions that are looking to add FX trading to their existing business lines?


Our Partner offerings include the following. Te spectrum is based on ongoing involvement with the client.


Referrer: ideal for websites and smaller Forex market participants.


Introducing Broker: ideal for financial institutions, automated trading introducers, financial product educators.


PRODUCT REVIEW


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