White Labelling - taking the fast track to capturing new business opportunities in FX >>>
things, to set parameters such as leverage and base currency as well as fund transfers through a wide range of payment methods. We provide effective, integrated front and back office as well as risk management tools to monitor exposure in real time. As one would expect, FxPro will provide partners with fully executable prices and customised statements as well as product support.”
Fair Trading Technology includes technical support which is provided for back office operations and client on-boarding activities if the broker needs to add these components. Haman states: “We offer first-line support (to broker’s customers, answering in the broker’s name) for a small extra charge on the volume fees, either in the full utilisation, where we take each and every call, or part time when the load is high. For the second-line support, the broker support that is included in the offering, we can also add NOC services, with proactive error management on each and every aspect of the servers and services in use. For internet traffic analysis, SEO and SEM, we have tools to both run campaigns and traceability, as well as measuring tools to optimise campaigns.”
Meanwhile, IG Markets has an extensive structure in place to support White Label clients, claims Melia. He says each White Label partner is allocated a relationship manager who is essentially responsible for managing the day to day and strategic operations of the partner, from contract negotiations, back office setup and product launch, to technical issues that are then farmed out internally to the appropriate technical support departments and managed until a resolution is found.”
Melia continues: “Brokers have access to IG’s institutional support desk, which deals primarily with trading queries but which also, along with the sales support team, provides secondary cover for the relationship manager..”
Buy-side targeting
Melia says that ways in which White Label programme providers can assist firms who are looking to target specific buy-side client sectors depends quite a lot on the White Label provider, and the sectors that they target themselves. “Tere are few providers that effectively target all sectors in the industry with a single platform solution, so brokers should align themselves with providers who have the products, pricing and platforms to meet the needs of their target market. Once this shortlist has been completed, the next step is to then seek out the provider that offers
Ralf Behnstedt “… using a White Label platform may be far
more affordable, as building a solution involves the additional risk of running out of time and budget.
Time to market is also key in these times, where businesses and technologies are changing fast.”
the broker the most stable, reliable and robust service and has the balance sheet and processes in place to protect their clients’ funds.”
“Tis enables firms to focus on sales and marketing activities and servicing clients in their target market, content in the fact that they are promoting a solution which will meet their needs and those of their customers,” says Meila. “IG Markets concentrates on providing a high quality solution infrastructure to both direct and White Label clients. Our institutional business looks to capitalise on all product developments and utilise these with White Label partners. Once new functionality and features are made available to our direct clients, we aim to release these to White Label partners, improving their product offering and enabling them to meet the requirements for a wider market sector.”
While Haman says: “Technical experience and analysis are the most essential parts of being successful here. To grow a brokerage from a pure market-making model into something more ECN-like with a number of different liquidity options is not something one can
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