Changing Patient Demographics


Mountain Park’s 2009 assessment concluded that there was a clear disconnect with the African American community. Since that time, a strategic focus including awareness, visibility, and community involvement has allowed Mountain Park to increase the percentage of African American patients we see.


Strategy Samples: • Community Outreach with the Juneteenth community health event


Mountain Park Patients 2005


Capacity Building Partnership with ASU Lodestar Center


• Marketing with articles and advertisements in the Arizona Informant, the only weekly African American publication in Arizona.


Mountain Park Patients 2010 Goal


Mountain Park Communities


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This year Mountain Park partnered with the ASU Lodestar Center to take on a Public Ally AmeriCorps Member. The Public Ally, Kaleigh Schwalbe, will be placed at Mountain Park for the 10 month service leadership program serving as the Diversity & Communications Coordinator. The Public Ally position was created to expand the capacity of Mountain Park’s Diversity and Cultural Competency strategy. The Diversity & Communications Coordinator’s responsibilities include: assisting with the Annual Diversity Assessment, expanding the role and membership of the Diversity Site Councils, helping Mountain Park launch and create a sustainable Social Media campaign, and finally assisting with the Customer Service surveys and reviews.


A new policy was put in place prohibiting family members and minors from interpreting for Mountain Park


The new policy states: No minor (individual under the age of 18 years old) will act as an interpreter or communication intermediary in any patient interaction. Mountain Park also strongly discourages the use of any family member as an inter- preter or communication intermediary as the risk associated with this practice exposes Mountain Park to liability and poor patient care and outcomes.


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• Compromises patient confidentiality.


• Could impede a patient from clearly understanding diagnosis and/or treatment plans, potentially re- sulting in negative health outcomes.


• Adhere to the CLAS Standards.


POLICY RATIONALE


5.6%


11.6%


15%


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