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www.IndependentRetailer.com COVER STORY 2012 Business
Leaders Forecast continued from page 94
help retailers stay on top of sales,” emphasizes Creswell. “We try and treat people the way we want to be treated.” And the wholesaler does this by specializing in small orders with a $50 minimum, tailored to independents’ needs. Creswell has just fi nished a new warehouse in addition to its mill, enabling the wholesaler to better serve customer orders, and more quickly. “We usu- ally have a full line of most items in stock and can ship within 24 hours,” notes Creswell. Some trends that are forecasted
to continue into 2012 include the in- creased necessity for casual socks, as dress socks fi nd less of a purpose in the business environment. Once upon a time, casual socks were not a hot item for businessmen dressing up for work, but today’s business model has become so casual that athletic sock sales have hit the charts. Another growing market is diabetic hosiery, one of Creswell Sock Mills’ highly sought after prod- uct lines. “Many manufacturers are still working to perfect these spe- cialty socks. We offer a complete line for men, women and children that will help with circulatory prob- lems, edema and neuropathy,” adds Creswell. “In the future we promise to keep working hard to improve our styles, to keep our customers up to date with sales and profi ts.” Knowing its customer base and
products, while focusing on top quality customer service, has been and will continue to be Creswell Sock Mills’ equation for success
continued on page 100
INDEPENDENTRETAILER.COM for Industry News & Updates January 2012 99
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