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www.IndependentRetailer.com COVER STORY 2012 Business
Leaders Forecast continued from page 93
ries include automotive, general merchandise, tools and hardware, housewares, lawn and garden, pet supplies, school and offi ce and toys. “If a retailer has 50 stores, they can make a decision and perhaps put one pallet in each store for a quick promotion,” says Kole. “The great thing about these pallets is that it takes literally less than a minute to open the box and set up the dis- play. This merchandise is priced to allow the retailer to sell it for $1 retail, and still make a healthy profi t margin.” After 25 years in business, Kole Imports is still going strong, sourc-
ing great products, coming up with new ideas, and preparing for a long and successful future. What sets Kole Imports apart? The company has the ability and reputation to buy closeouts almost immediately, with- out a long analysis process. Once a purchasing decision is made, Kole Imports pays immediately, no mat- ter the size of the deal. Retailers also see the Kole difference, as the company offers them detailed prod- uct descriptions for easier selection, which includes product name, real quantity in stock, UPC, detailed pictures, weight, brand name, color, length, width, height and more. “We look at our customers as our part- ners. That may sound corny, but we are clear on one reality: if our customers don’t do well, we don’t do well. Our slogan is, we are, ‘Your
Profi t Source.’ Every person from the sales department to the ship- ping department understands what that means to us,” adds Kole. While serving a smaller niche
market than wholesalers like St. Louis Wholesale and Kole Imports, Rex Creswell, owner of Creswell Sock Mills, still has met success over the past year in supplying deep discounted hosiery. He attributes his increase in business to a couple things: best price, best quality and teamwork. “Our mission is to create lifetime customer loyalty through service and price. We have been in the sock business since 1986. With our past experience, we are able to understand retailers’ and their customers’ sock needs, as well as spot new trends in design to
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Y 94 January 2012 .C INDEPENDENTRETAILER
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