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www.IndependentRetailer.com Gifts & Souvenirs Joster’s Fun &
Creative Products continued from page 111
mid spring to late fall, International Home tries to keep its customers intrigued. “When we got our order of cupcake vases in, we made a display in the front window and positioned the vases to create a bakery scene,” mentions VanHarn. “People were wondering what a home décor store was doing with a pastry window display. Customers came in, and much to their sur- prise, learned that the cupcakes were vases.” Some retailers like Karen’s and
Tina’s Flowers, a fl orist and gift shop in the Newmarket district of Ontario, Canada, leave the guess-
work out. Carrying the cupcake vases since July, fl orist and owner, Amanda Dell, has been offering them at an average retail price of $24.99, fi lling them with carna- tions, daisies, candy, candles and more. Wholesaling for $4.95 a cup- cake or as an assorted case of 24 for $118.80 before shipping, retail- ers can expect to make keystone at $10.95 retail. However, designed with professional and do-it-yourself fl orists in mind, the vase’s fl ower placement holes make decorating fl oral centerpieces quick, easy and perfect every time, allowing fl orists like Dell to add a personal and professional touch to each of her cupcake vases. “My shop has been in Newmarket for 50 years and is family owned and operated,” men- tions Dell. “Not everybody wants
high end fl oral work and expen- sive vases. We are your everyday fl orist and gift shop, with unique and cost effective gifts like Joster’s cupcake vases.” Two years ago, Karen’s and
Tina’s Flowers had to move after decades in its original location. “We weren’t thrilled about it, but the situation worked out the best it possibly could,” notes Dell. Customers familiar with the old location continued to shop with the fl orist, while the move also brought in new customers. “It’s all about creating a buzz. People call specifi cally for these cupcake vases, remembering they got them here, or maybe they want a fresh arrangement so they can regift the vase,” says Dell. With the assorted continued on page 113
You Know The Scenario...You bring your ice chest to the beach, the race track, the lake and your friend immediately thinks it’s the best seat in the house.
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112 January 2012
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