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www.IndependentRetailer.com Souvenirs Gifts & Joster’s Fun &
Creative Products continued from page 110
from generation to generation. We also get repeat visitors from Fort Wayne and Indianapolis,” notes VanHarn. The shop’s inventory is never outdated, as VanHarn is always looking for unusual and unique items, keeping it fresh for returning customers. “That is why I was interested in Joster Interna- tional’s cupcake vases. I started carrying them in the middle of February and they have done quite well,” she says. The product, Fleur Daily
Cupcake Vases, makes a perfect centerpiece for weddings and other special occasions. Preplaced holes make these fl exible cupcake vases quick and easy to decorate. The most common use is an arrange- ment of short stemmed fl owers. The vase is not only nonbreakable, but extends the life of the fl ower, as its antimicrobial material prevents bacteria from getting in the water and clogging the stems. “However, I’ve seen these vases being sold as is, with silk and fresh fl owers, or even used as displays in bakeries, holding candy or cake pops,” says “J” Norness, president of Joster International. “Simply squeeze to open, fi ll or clean.” VanHarn’s choice is to sell the
vases as is. “The design and color are enough to catch the customer’s eye. If I set them by the counter, a customer can just pick them up, ask questions, and feel how fl ex- ible they are,” she says. With a seasonal shopping window from
continued on page 112
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INDEPENDENTRETAILER.COM for Industry News & Updates January 2012 111
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