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Self Defense Supplies continued from cover
sensitivity to the general popu- lation’s needs that has led the company to the forefront of an industry that is growing daily and turning profi ts. Ellington is a passionate man
with extensive knowledge of self defense weaponry and supplies. His experience has been acquired over nearly 15 years as a manu- facturer and wholesaler, and he is still primarily a businessman with roots as a retailer, look- ing to increase business for his wholesale buyers. “Our goal is to bring retailers the best, most de- sirable merchandise at the best prices to help them succeed. We
want their businesses to grow and make money,” says Ellington. Part of the plan for success is provid- ing a one stop shop for retailers looking for a mix and match of products, or perhaps only a couple of items. “If you wanted to start an account with Kershaw, United, Gerber, Smith and Wesson, and all of our many other brand name items, you would have to apply to all of them, meet their high initial order requirements, and jump through all other kinds of hoops. Even if you needed only a few items, you would have to meet their high reorder require- ments. Plus you’d have shipping to pay on all those shipments, and all that tracking to keep up with,” notes Ellington. Which
is why he thinks it makes much more sense to pick up the phone and place one order for all your merchandising needs. With a limited start in
knives, stun guns and pepper spray, Self Defense Supply am- bitiously grew its product lines to include items such as tasers, surveillance systems and even 30 year shelf life food products. “We are a regional distributor for Mountain House Food. Our 20 year partnership has lead us to be a primary distributor for them, as other distributors and dealers are being shut down. These products are ideal for those consumers who have increased concerns about sur-
continued on page 108 WHOLESALE SOX NETWORK • A Division of Creswell Sock Mills
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