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2012,” says Mottsman. “Something about western merchandise repre- sents traditional values, and these values become important during times of hardship.” Nostalgic Images, while aware
of the dissipation of product browsers and merchandise inqui- ries over the past few years, still continues to see a steady fl ow of product orders and loyal custom- ers. Much like Western Express, the wholesaler’s nostalgic niche product line seems to be reces- sion-proof. “While money is tight, true collectors fi nd the funds to keep up their hobby,” says Tim
Boldman of Nostalgic Images. Nostalgic Images started grabbing collectors’ attention in 1990 with a wide range of tin signs, mounted on 16 by 20 inch artist blackboard. Over the next few years the line continued to grow, adding high quality street and parking signs, along with collector art prints and 3D art prints. “We have also added high quality closeouts of every shape and size to give our customers a more complete whole- sale buying experience. We now have over 700 designs of tin signs, along with 300 designs of street, parking, and collector art prints. We also have an ever changing line of closeouts that appeal to a wide range of customers,” notes Boldman. “One of the most suc- cessful products this year for our
customers has been the Origi- nal Sock Monkey™ line. We have hats, colored hats, gloves, scarves, children sets, tradition- al monkeys, and our patented Superfl y™ sock monkey.” The success of new lines is
no surprise. Nostalgic Images knows a lot about reacting quickly to popular demand, something that Boldman says will keep the company going steady in 2012. The company has also seen suc- cess over the past year due to its updated website. “The shop- ping experience is quicker and easier for customers. The old site got a little outdated, and it was sometimes hard for people to fi nd what they wanted,” says Boldman, the driving force behind
continued on page 102
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