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Sun Fashion Jewelry Solutions


COME SEE US AT THE ASD SHOW IN LAS VEGAS MARCH 25-28, 2012


WITH BIG, bold, and sometimes gaudy fashion jewelry taking the market by storm, traditional buy- ers of gold, silver and gemstones may be worried that sleek styles and simple designs have been replaced. It’s also a hard truth for many wholesalers, retailers and consumers that the cost of pre- cious metals is so high. However, Sun Fashion Designs has a low cost, high quality, sophisticated alternative: designer inspired, bonded/plated jewelry. The manufacturer’s bonding


process, utilizing a combination of several different colors of gold,


produces a product that radiates and easily passes as a solid gold piece. The appearance allows for high markup and provides a less expensive alternative for those who can’t afford the real thing. In fact, long time manager, Deidre Parker, explains, “A retailer can buy a charm for a manufacturer’s price of $3 from us, and mark it up to $40, as there is a gap in the market. The only other op- tion is to purchase a gold charm for $250 and up. Consumers are more likely to buy our gold and silver plated items.”


With Tese Great Items While a look of authenticity is


Spring Dresses Now Available


AMT Trading Usa Inc. 58-30 Grand Ave, Maspeth Ny 11378


Tel: 718-326-5888 Fax: 718-326-9688 Email: Amttradingusa@yahoo.com


www.amttradingusa.com 28 January 2012


among the company’s top priori- ties, Sun Fashion Designs offers some newer pieces that exempli- fy the other qualities consumers are looking for in jewelry. Among them are the 14K Gold Bonded Heart Pendant, a gift that is sim- ple, elegant, and while not big, provides huge amounts of senti- ment. “This is our most popular heart pendant, and for obvious reasons,” says Parker. “It sparks as much sentiment and feeling as it does conversation.” There is also the unisex Sterling Silver


continued on page 30 INDEPENDENTRETAILER


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