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www.IndependentRetailer.com COVER STORY 2012 Business
Leaders Forecast continued from page 101
the improvements. A quick look at
NostalgicImages.com shows “Fea- tured Products” on the homepage, which change daily. “It gives cus- tomers a good reason to check in frequently,” Boldman adds, “as we’re always updating and re- freshing our stock.” The company has two main shopping focuses for its popular metal signs and closeouts, and the site has been streamlined so customers can fi nd exactly what they’re looking for. “One of our new main features
is that pricing, which was formerly visible to all, is now only avail- able to registered buyers,” says
Boldman. “This helps protect our customers so casual visitors won’t see what
the wholesale
cost of items is.” And registration is simple for retailers. “All they need is a tax ID number or a tax certifi cate, and a $200 minimum order placed by phone,” Bold- man says. “Once we sign them up with a name and password, they can then login on subse- quent visits and order what they’d like.” Nostalgic Images’ new site also features a “New Items” and “Popular Items” category at the bottom of the homepage, and the Closeouts and Metal Signs area is now searchable by category. “We just wanted to make this as simple as we could for our customers,” Boldman says, “and we believe we’ve succeeded. It will continue
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to be an asset in the new year.” For Nostalgic Images, the future is hopeful as people continue to grow their collections. The recent downturn has loos-
ened its grip on the economy, but as these wholesalers illustrate, with the right prices, right products and a positive outlook, anything is possible in good times and bad. The overwhelming verdict for 2012 is that sales will continue to grow, as long as business leaders are willing to adapt to customer de- mands. With their eyes on trends, an aggressive business model, and top of the line customer service, these wholesalers are certain of a positive direction for their compa- nies and customers in 2012. ■
continued on page 104
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