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sumerReports.org, “What started out as a passing thought by retail consultant and blogger, Cinda Bax- ter, quickly spread throughout the blogosphere and onto Main Street.” Buy Local campaigns are now in 100 U.S. communities, according to The Wall Street Journal, with 8,500 businesses participating in the 3/50 Project alone. “Most con- sumers don’t realize that so much more revenue stays in the com- munity when they buy locally,” says Baxter. For every $100 spent at independents, she explains, $68 comes back to the commin- ity through taxes, payroll, and other expenditures. Offering a “Keep the Cheer
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Here” promotional campaign as part of the project, Baxter en- couraged additional shopping at independently owned stores during the 2011 Black Friday shopping frenzy, but she also suggested that store owners focus on the re- maining holiday shopping season. “If half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue,” according to the organization’s website. As a result, one local news station and local newspapers reported, partici- pants in the 3/50 Project saw an increase in their business during the holiday shopping season, as
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