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Fixtures and Displays & Profi ts


AS FIXTURESANDDISPLAYS. COM emphasizes on its homepage, “The environment, décor, layout and mood of a retail store means everything to shoppers. When a person walks into your store, he or she makes instantaneous deci- sions about the feel of the space and whether they feel comfortable enough to spend time there.” As with any tool, a retail display is only a means to an end, and in the hands of a skilled user, retail displays and fi xtures can be used creatively to produce remarkable and profi table results. When an individual feels in- spired by the atmosphere of a store, they’re more likely to interact within


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the space and make a purchase. Retail displays have evolved into a variety of styles and forms to meet the common needs of today’s retail- ers, who should be concerned with a display’s longevity, functionality, assembly and practicality.


Designing a display concept


which ties the feel of a store to the merchandise being sold is the key to effective marketing, and Fix- turesandDisplays.com has helped retailers achieve this goal since its start well over a year ago. With the launch of the site in July, retail- ers can now access thousands of store fi xtures and display products, customizable to their store type. “We carry about 80 percent of the display products needed to open a store,” notes TJ Arrabito, sales manager. “Our most popular lines are garment racks and slatwall, but we also offer other display types such as shelving units and man- nequins, as well as consumables like hangars, body forms and hard- ware.” Display tables are the most basic and universal form of display, drawing attention from shoppers. Tables are customer-friendly,


continued on page 40 INDEPENDENTRETAILER


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