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www.IndependentRetailer.com COVER STORY 2012 Business
Leaders Forecast continued from page 92
on how to help customers be suc- cessful in their businesses. Conklin himself and many of his associates are also taking the lead in going out to meet customers and show them the actual product line, and how it will look in their stores. The com- pany’s aggressive schedule at times places it in more than one location on the same date. “It’s very impor- tant for us to go out and meet with our customers personally to help fulfi ll their needs, and hear what they have to say, so we can change with the market,” Conklin notes. “A company that doesn’t change with the needs of their clients becomes
stagnant and dies, and that isn’t what we have planned for 2012.” Kole Imports, much like many
other wholesale business leaders, is not expecting an immediate recovery to the economy. In fact, co-president, Rob Kole, forecasts that the economy will stay relatively precarious in 2012. And since retail shoppers continue to gravitate to- wards bargains, those wholesalers in the business of giving the best deals, the lowest prices, and high profi t returns will continue to grow. It was incredibly challenging in the 1980s and 1990s to come up with excellent merchandise that could be sold for $1. Today it is even tougher, due to the weakening of the dollar and the run-up in petroleum prices in recent years. “For this reason, we have shifted our focus on more and
more bargains, particularly close- outs and deep discounted wholesale items,” confi rms Kole, “while also focusing on packaging and simple selling solutions for those retailers looking for quick turnover.” For instance, Kole Imports re-
cently added the Promo Pallets line, which are prepackaged displays of merchandise. At trade shows around the country, mainstream retailers often came into the Kole booths to declare that they loved the Kole product line, but did not know which items to buy or how to display them. The company solved both problems with the addition of Promo Pallets, which are available in different sizes: starter pallets, fl oor displays, counter top displays and dump displays. Pallet catego- continued on page 94
www.koleimports.com
(800)-874-7766 or (310) 834-0004 24600 Main Street, Carson, CA 90745
Thousands of items in stock. We buy and sell closeouts. New items arriving every day.
INDEPENDENTRETAILER.COM for Industry News & Updates
January 2012
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