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FEATURE: CREATIVE INDUSTRIES


Creative accounting


An independent evaluation of Creative Apprenticeships shows significant economic impact


A


n independent evaluation of the Creative Apprenticeships programme, which has seen over 900 young people employed since 2008, has found that the long-term return on the training investment could be


worth over £16 million for the UK economy. Conducted by non-profit sector consultants Baker Tilly and employer engagement experts the Education & Employers Taskforce on behalf of the sector skills council Creative & Cultural Skills, the report investigates the return on investment from the programme and provides evidence of the significant economic impact that the apprentices will have on the UK economy. The latest cohort of 210 apprentices is forecast to deliver a net gain of


£2.4m to the UK economy over the coming decade, with expected net gains of some £16.4m for the next five cohorts of learners. The research shows that 86 per cent of employers are now aware of


Creative Apprenticeships. Of those who had employed a Creative Apprentice, 78 per cent felt that employees who had completed the apprenticeship had more appropriate skills and were more effective in the workplace as a result of the training. The majority of employers also said that apprentices had made a positive


contribution to the workplace and was a net asset to the business. Fifty- seven per cent of the Creative Apprentices remained with their employer after completion of their training. Creative Apprenticeships were introduced in 2008 and have since been


rolled out across England, Wales and Scotland, most notably by Apprenticeships Training Service, which helps employers take on an apprentice by handling much of the recruitment and administration. Pauline Tambling, joint chief executive of Creative & Cultural Skills, said:


“Employers are now seeing the real economic benefits of apprenticeships. Young people who have completed apprenticeships are ahead of the game when it comes to developing a wider skill set, formal workplace training and an understanding of business. With youth unemployment and tuition fees both at a high, the future development of new apprenticeship frameworks, including at Levels 4 and above, is likely to play a significant role in the success of the creative and cultural industries in the UK.”


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NOVEMBER 2011 CHAMBERLINK 33


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