BUSINESS NEWS
the star players at the England and Wales Cricket Board (ECB) Business of Cricket Awards, after taking the honours for the ‘Best Integrated International Marketing Campaign’ and ‘Best Use of Digital Media’. The club won for its marketing
Double win for Edgbaston T
he commercial team at Warwickshire County Cricket Club was one of
communications strategy that helped attract more than 93,000 spectators to the newly-redeveloped Edgbaston Stadium for the third npower Test Match between England and India in August. The ‘Best Use of Digital Media’
Winners: James McLaughlin (third left) and the commercial team at Edgbaston
Award came after Warwickshire became the first cricket venue to launch an iPhone app ahead of the Test Match, where cricket fans could buy tickets and get easy access to club and match news. The club also launched a new digital magazine –
called The e Mag – which was issued to more than 27,000 ticket buyers. Both were designed to provide real-time information and enhance the customer match day experience.
James McLaughlin, commercial director at
Warwickshire CCC, said: “Every Test Match at Edgbaston is a great occasion for the club, but this year’s was of even greater importance as we launched the new £32 million Pavilion Stand. Our marketing communications strategy was therefore paramount to
securing such great attendances across the four days.
“Being honoured for our digital
initiatives is also particularly pleasing to this team. We want Warwickshire to be renowned for being one of the most proactive sports clubs in the UK, and products like the app and e Mag ensure that we can give supporters as many channels as possible to keep updated with club developments.” Warwickshire is looking to build on this year’s
success at the ECB Business of Sport Awards by extending its iPhone app across a range of other mobile platforms.
Top golf award for The Belfry
The Belfry, four-time host of the Ryder Cup, was unveiled as England’s ‘Leading Golf Resort’ at the annual World Travel Awards Ceremony, widely known as the ‘Oscars of the travel industry’, in Antalya, Turkey. The West Midlands resort,
situated in the heart of the country, was chosen by more than 217,000 travel agents and members of the public across the world as the top venue for a golfing break in England. “It’s a privilege to be recognised as the leading golf destination in England by such an internationally- renowned group as the World Travel Awards,” said Gary Silcock, director of golf at The Belfry. “We’ve worked extremely hard over the past few years on not just our three top class courses and vibrant hotel, but also on enhancing the whole Belfry experience, ensuring visitors are treated to a world-class service from the moment they make the initial booking through to when they leave the resort. “Although the last Ryder Cup
was held here nine years ago, golfers still regard The Brabazon as the spiritual home of The Ryder Cup.”
NOVEMBER 2011 CHAMBERLINK 13
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