Brand Licensing Roundup
Turner CN Enterprises is taking one of the show’s larger, main aisle stands (E040) and Turner will occupy the Gallery Suite for the second year running. Alan Fenwick, Turner VP said, “We will be using the
show as a platform to talk about our most diverse portfolio of brands spanning Girls, Boys, Kids, Pre-school and Teen/Adult. Moving beyond the boys’ genre, there will be
exciting licensing opportunities available as Turner enters the pre-school and girls’ sectors working with well established third party partners on unmissable properties such as Zoobles™, Bananas in Pyjamas, Puppy in my Pocket and Jelly Jamm.
The first TV episodes of Giochi Preziosi’s boy’s property, Gormiti, has launched in new territories, and the further second and third TV series (a total of 65 x 26’ episodes) carry on the adventures across the world. The third TV series ‘The Neorganic Evolution’ is already broadcasting in Italy and will be hitting screens on more major worldwide TV channels this autumn to back up the Gormiti licensing programme and its range of toys and play-sets Millions of girls across the world
have been introduced to the Puppy in My Pocket: Adventures in Pocketville property, as the much anticipated 52 x 13’ cartoon series hit TV screens in over 120 countries.
The TV series broadcasts on
Turner Broadcasting channels Cartoon Network and Boomerang and is supported by a fully comprehensive licensing programme driven by Turner CN Enterprises who has been appointed as the official licensing agent for Europe, Middle East & Africa (excluding Italy, Spain and Greece where Planeta Junior has been appointed as agent). Giochi Preziosi recently revealed details of
its new adventure packed property, Dinofroz, aimed at boy’s, the new TV series, co- produced by Giochi Preziosi and Mondo TV, comprises of 26x26 episodes which will be produced in High Definition, 2D animation with CG effects, expected to be ready by autumn 2012. The brand is already popular with
its pocket-sized collectable toys made by The Giochi Preziosi Group, and now launches a brand new licensing programme, which introduces lucrative opportunities for prospective licensees. Stand E80
Entertainment One (eOne) returns to BLE with details of brand developments for Peppa Pig, Ben and Holly’s Little Kingdom, Humf and Twilight. Peppa Pig reigns supreme as the star in eOne’s licensed portfolio. The brand exceeded £200 million
in UK merchandise sales in 2010 alone, up £80 million on 2009. Peppa Pig World opened at Paultons Park in the New Forest in March 2011, the North American licensing drive for Peppa Pig officially launched with the announcement that Fisher-Price is on-board as the master toy licensee for the region and the European roll out has commenced with major territory announcements planned to coincide with the opening of BLE. Visitors to stand G005 will be briefed on a multitude of commercial opportunities with a strong focus on promotions, digital and FMCG for the UK following Peppa’s successful licensed promotion with Reckitt Benckiser’s E45 Junior brand this summer and on international expansion plans, notably the USA, Europe and Australia. Stand G5
Lisle International will be returning to Brand Licensing Europe this year, showing the prestigious property ZhuZhu Pets, which has the imminent release of a 72minute 3D CGI Movie ‘The Quest for Zhu’ to be released on DVD in 2011 through Universal Pictures, and a second movie set for 2012, ‘The Power of Zhu’. Stand F050
Mind Candy will be presenting Moshi Monsters for the first time at Brand Licensing Europe (Meeting room H110).
With over 50 million registered users worldwide, Moshi Monsters has taken the kids’ entertainment industry by storm and has become one of the fastest growing children’s brands in the world. Half of all UK kids aged 6-12 have adopted a Moshi Monster and the site gets one new sign-up every second from users spanning over 150 territories. w Following its huge online success, Moshi Monsters has exploded from its online base into the real world with an array of physical products, including best-selling toys (Vivid, Spinmaster), books (Penguin), membership cards, Top Trumps (Winning Moves), trading cards
(Topps) and much more. Mind Candy anticipates gross retail sales across all Moshi Monsters related products to reach over $100m in the first year alone. The Moshi Monsters magazine launched in February 2011 and is now the best selling kids title in the UK - and
there’s loads more to come with Moshi TV, Moshi Live and Moshi Music currently in development.
DRi Licensing’s Miffy is enjoying ongoing success in the nursery toy sector led by Rainbow Designs’ plush Little Star range, new licensee Zak is set to make meal times more fun with an extensive baby feeding range and Egmont is staying true to Miffy’s literary heritage
with new publishing set for 2012. Giles Andreae’s fun-filled children’s publishing creation,
World of Happy, was launched this spring by Egmont Books with a huge promotional support campaign which included TV advertising. Rainbow Designs has been signed up as a plush partner with a range planned for launch in 2012. New arrivals to The World of Roald Dahl include
Rainbow Designs’ Enormous Crocodile melamine feeding set and a ‘snappy’ new hand puppet, and Top That’s craft and activity ranges also enjoy ongoing popularity. Stripy Horse is the star of award-winning stories, published by Egmont Press, and is going from strength to strength in the gift and toy sectors. The colourful character is enjoying great success in Rainbow Designs’ collection and new arrivals include a Wooden Peg Puzzle, Comfort Blanket and Melamine Set.
Hallmark is bringing two of its best-loved and most well known properties to BLE. Emily Button is an illustrated rag doll made from
vintage fabrics, buttons and ribbons, capturing the nostalgia of a classic brand – with a fresh modern twist. Aimed at girls aged 3-6, the first licensed products will launch exclusively through M&S in October 2011. Also on the Hallmark slate will be the famous Care
Bears, who have been have hugging their way into the hearts of millions all over the world – and celebrate their 25th Anniversary in 2012. Care Bears is Hallmark’s No. 1 brand with over 25 million cards and gifts sold in the UK last year – plus distribution in over 40 countries. Stand G10
Licensing agent for the Sesame Street, CPLG , manages over 30 licensees covering a vast range of product categories for both adults and children. This Fall marks a strong Sesame Street toy presence at key retailers with Hasbro taking charge as master toy licensee. Watch for products featuring a wider range of Muppet characters helping families celebrate everyday moments. From Warner Bros. Interactive Entertainment comes Sesame Street: Once Upon a Monster, an innovative new video game on Kinect™ for Xbox 360®. In a truly original interactive experience, young players join Cookie Monster, Elmo and other Sesame Street characters as they explore a living storybook, make new zany monster friends, and share in adventures, solving problems, forging friendships and learning key life skills along the way. Marks & Spencer will continue to grow the DTR for Sesame Street apparel and accessories. And there will be fantastic new offerings from Abbey Home Media for home entertainment, William Lamb for footwear, and a host of apparel partners. The fun doesn’t stop there. In early 2012, fans can
look forward to Sesame Street Live: Elmo Makes Music, the live show making stops in the UK and Ireland. Stand D50
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