world licensing
TOY COMPANIES TRIUMPH AT LICENSING AWARDS
The Licensing Awards 2011 took place in the glittering surroundings of the Grosvenor House Hotel on September 13. Over 1,300 retailers, licensees, licensors and suppliers attended the event to honour the industry’s highest achievers. The awards to the right were of particular interest to the toy / children’s market.. Toy World asked some of the winners for their reaction:
INSPIRATION WORKS Dave Martin commented: “We’re delighted to have won the award for ‘Best Listening, Learning and Educational product’ two years in a row. When you take into consideration the fact that Inspiration Works consists of such a small team, and the strength of the opposition (which included major global players such as V Tech), it makes it a tremendous achievement. After we won last year, anyone could have said that we were a one- hit wonder, but winning the award for the second year in a row proves we’re definitely not. We’ve continued to receive fantastic consumer recognition due to our innovative product, competitive price points and strong licensing portfolio. I believe our sales per sku are right up there with key lines from the largest toy companies, only we have far fewer skus - the 2011 licensed catalogue features only 22 products. But next year our range will be expanding considerably – watch this space!”
48 Licensingworld
The Licensing Awards 2011 Winners:
Best Licensed Toys or Games Range Star Wars Talking Plush Range from Underground Toys
Best Licensed Dress Up or Party Range Sesame Street Dress Up Costumes from Smiffy’s
Best Licensed Children’s Apparel Range The Gruffalo SS11 Range for Sainsbury’s TU from Brecrest Babywear
Best Licensed Written, Listening or Learning Range Peppa Pig Electronic Learning Range from InspirationWorks
Best Licensed Paper Products or Stationery Range Star Wars Classic Poster and 3D Poster Range from GBeye
Best Licensed Giftware Range Hello Kitty Nerdy Range from Blueprint Collection
The Retailer Awards
Best Pre-School Retailer of Licensed Products
Asda (includes George@Asda)
Best Kids Retailer of Licensed Products Next
Best Brands Retailer of Licensed Products John Lewis
Best Direct Selling Retailer of Licensed Products Amazon
Top Retailer Award Next
The Licensed Property Awards
UNDERGROUND TOYS Robyn Morgan told Toy World “We are thrilled to have won such an important industry Award for our Star Wars talking plush range. We are really proud of the items and excited about the range moving forward into 2012 with the movie being released in 3D in February. It’s going to be another great year for our growth within the talking plush market with new licenses acquired such as Sonic the Hedgehog and Worms joining our exciting portfolio, including Doctor Who, Ghostbusters and of course, Star Wars.”
HIT ENTERTAINMENT Jon Owen, Senior Vice President, HIT Brands Global said “This award follows a hugely successful couple of years for Fireman Sam, now the number 2 pre-school boys’ toy property in the UK. The new CGI series has consistently rated as the number one show on Mini CITV and Cartoonito and the new toy range from Character Options became one of the most successful pre-school toy ranges of 2010, with the Deluxe Fire Station Playset chosen as a 2010 Dream Toy as well as ‘Pre-school Toy of the Year’. HIT would like to thank all Fireman Sam’s licensees, retail and broadcast partners for helping to make 2011 such a successful year for the brand. We are confident Sam will continue to thrive in 2012.”
Best Pre-School Licensed Property Fireman Sam
Best Schoolers/Tween or Teen Licensed Property Ben 10
Best Brand Licensed Property JCB
Best Sports Licensed Property London 2012 Olympic and Paralympic Games
Best Celebrity Licensed Property JLS
The Best Classic Licensed Property Star Wars
Best Licensed Marketing Communication 2011 Award
Mr Happy Should’ve Gone To Specsavers from Chorion
Honorary Achievement Award John Sinfield
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