Brand Licensing Preview
N Nickelodeon
ickelodeon Consumer Products returns to BLE with
its diverse “Something for Everyone” portfolio of characters and properties from powerhouse brands Nickelodeon, Nick Jr, Comedy Central and MTV. As well as representing
SpongeBob SquarePants and Dora the Explorer, two of the world’s most iconic evergreen properties, the strength of the offer comes from NCP’s ability to work in all sectors – from pre- school to boys and girls, via tweens and teens to cutting edge adult-focused brands. International plans are already in place for the roll out of Nickelodeon’s hottest new properties – Victorious, Winx Club and Teenage Mutant Ninja Turtles. In the pre-school sector,
iconic award-winning adventurer Dora the Explorer continues to top the market in response to its constant refreshment. Next year will see the 11-year-old property appear in new on-air specials themed around proven girl interests, including gymnastics, which capitalise on the sporting theme created by the Olympic and Paralympic Games in London in summer 2012. Winx Club complements NCP’s portfolio by providing its audiences with a fresh
girl-targeted series that focuses on positive messages that resonate and inspire girls. A co-production with Italian studio Rainbow, the fantasy adventure combines girl empowerment and friendship with fairy magic and fashion. Products, initially toys and softs from master toy licensee Jakks Pacific, launch from back to school 2012 in the US, UK, Australia, Canada, New Zealand, to autumn 2013 in Latin America. For boys, the NCP stable is augmented by blockbuster franchise, the reinvigorated
comedy action adventure Teenage Mutant Ninja Turtles, which is set to be cross- generational in its appeal. The all-new CG animated television series debuts on Nickelodeon in the US in autumn 2012 and internationally from spring 2013. Long-standing toy partner Playmates Toys is developing a line of new products for rollout from spring 2013. Tweens and teens are looked after by NCP’s sensational live action properties.
Top rated series Victorious, which follows aspiring singer Tori Vega at her performing arts school and features rising teen star Victoria Justice, is the latest Sony Music partnered live action show to launch a consumer products programme. Its addictive combination of singing, dancing and acting, plus inspirational fashion, seamlessly translate into trend-driven merchandise. Consumer products will roll out from autumn 2011 in the US and Canada, followed in 2012 by France, Spain, Italy, Benelux, GAS, Australia, the UK, Mexico, Brazil and Korea.
Stand A20/E65 66 Toyworld
Dora take on London
Bob and H
HIT marks the spot
Hit Entertainment
it Entertainment will be highlighting a number of key Pre-School brands, including number one global Pre-School brand Thomas and Friends. The highlight of 2012 is the release of the Thomas & Friends’ direct to DVD special the ‘Blue Mountain Mystery’,
the biggest ever ‘tent pole’ release with the greatest ever number of licensees on board, producing themed products to help create major impact at retail. Another pre-school favourite, Bob the Builder, has a new CGI series currently airing on CBeebies, and will shortly be touring the UK with an all new live show – ‘Bob the Builder LIVE!’ Master toy licensee Character Options has launched a highly innovative range of vehicles, figurines, play sets and role play items this autumn, whilst more new lines are expected in spring/summer 2012. A brand new CGI Bob the Builder website will also be unveiled this autumn. Fireman Sam, the winner of ‘Best Licenced Pre-school Property’
at The 2011 Licensing Awards, continues to be the #2 Preschool Boys Toy Property (NPD July 2011). Master toy licensee Character Options is due to launch new lines for Spring/Summer 2012, whilst a brand new CGI Series is currently in production and will introduce a number of new characters, vehicles and locations. The first series of Hit’s brand-new pre-school property Mike the
Knight, which consists of 52 x 12’ episodes, will air on CBeebies in Autumn 2011. Over 25 licensees have already signed on to be part of this exciting new pre-school property. Master toy partner Character Options’ extensive toy range, which includes play sets, figurines, plush and role play, is set to launch autumn/winter 2012. Mike the Knight’s interactive website is now available at www.
miketheknight.com, whilst the first action-packed DVD is due to launch early 2012, to be followed by a full publishing programme, including books and Mike’s very own magazine, in late 2012. Angelina Ballerina continues to enchant Pre-School girls on air
at FIVE’S Milkshake! and on Nick Jr., whilst five Angelina Ballerina CGI story and colour books from The Bonnier Group will launch in April 2012 , with further titles to follow in Autumn. The new CGI standalone magazine published by Kennedy is currently selling more than double last year’s classic version. Angelina is a resident celebrity character at Butlins in England and Trebalgan in Ireland and is part of the little Big Club show currently touring Asia, Middle East, Poland, Malta and the UK.
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