John Crane Ltd John Crane launched its rebranded
Tidlo Collection at the Toy Fair back in January. A marketing and PR push has lead to greater brand awareness with competitions and promotions boosting retailer traffi c. Tidlo’s ride-on toys include the Red
Scooter and Motorbike for boys while the Lemon Scooter is designed for girls. Each ride-on vehicle comes in high gloss paint with easy grip handlebars and pneumatic tyres for a safe and comfortable ride. Tidlo’s new Kitchen Station, with its
deep red cupboards and checkerboard tiling has a cooker, hob, sink and cupboard and is completed by the addition of accessories including pans, spoons and salt and pepper shakers. John Crane is also the UK distributor for the award winning Pintoy Collection plus the educational GoGo Toys range. A consumer advertising campaign is planned to run from September until Christmas, plus additional promotions and full social media support including a John Crane Advent Calendar to run on the blog from 1st – 21st of December to support retailers. T: 01604 774949 W:
www.thejohncraneblog.com
DKL Wonderworld has produced a range of eco-friendly wooden toys for nursery,
pre-school, educational and role-play. All packaging is made from over 70 per cent recycled material and for every tree used in the manufacture of a Wonderworld toy, another two are planted. The Wonderworld children’s furniture range will be new for 2012 and features fun, animal-themed furniture that is strong, durable and easy to assemble. The Giraffe, Lion and Zebra Chairs feature bright colours to appeal to young children, and can be used in conjunction with the Safari Table, whilst the double sided Safari Activity Board has a black and a white board to provide hours of play. Other items in the range include a Zebra Step Stool, Giraffe Coat Hanger and Animal Stack Up Boxes. Mini World is a collection of mini vehicles and play-sets suitable from 18 months, with rubber wheels and driver and includes classic Fire Engine and Police Car designs through to new Racing Car and Helicopter. Wonderworld’s Eco Dolls House has recently been awarded Junior Design Awards
Best Eco Toy and features solar panels, wind turbine, recycling bins and electric bike. The Modern House is a traditional dolls house over three levels, featuring furniture and family, and an opening roof and front. New role play items include the Wonder Toaster, with pop-up and timer functions, and the Wonder Cash Register which features a till roll, barcode scanner, credit card, money and real working calculator. W:
www.dkl.co.uk T: 01604 678780
John Crane Ltd Tidlo by
8 Carousel Way. Riverside Park. Northampton. NN3 9HG order on: 01604 77 49 49
sales@john-crane.co.uk order online:
www.john-crane.co.uk
www.thejohncraneblog.co.uk Toyworld 31
advertising campaigns
Consumer
Marketing
Social Media
PR support for 2012
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