Brand Licensing Preview Hoho Entertainment
H T Hoho heads to the cloud
oho Entertainment, [the company set up by Oliver Ellis and Helen Howells in January this year,] has announced that pre-production has begun on its first animated pre-school project
entitled Cloudbabies. The 52 x 10 ‘ series has been acquired by by CBeebies and is set to air in 2012. Cloudbabies is about four enchanting, childlike
characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose job it is to look after the sky and their Sky Friends - Sun, Moon, Rainbow, Fuffa Cloud and Little Star. They live together with Bobo White, a mischievous little imp, in a house on a big fluffy cloud. Every morning, they jump on their Skyhorsies and begin their day’s work. “We’re only 8 months old and Cloudbabies is
very dear to our hearts as it’s the first project out of the Hoho stable. There’s already a lot of excitement building around the series, and we
Monsuno set for launch
Fremantle Media Enterprises
he Monsuno series (52 x 30 min) is an epic boy’s action adventure series where kids discover, command and battle creatures with destructive potential.
A race to harness the power of Monsuno ensues between a group of heroic kids and the evil forces focused on destroying the Earth. Built around powerful, action-driven animation, dynamic characters and a deeply woven original story mythology, Monsuno is anticipated to develop into a powerful force in the boy’s action arena for years to come. Targeting boys 6 – 11, the Monsuno series will be supported by a JAKKS Pacific toy line featuring innovative, kid-controlled action figures, accessories, playsets, collectables, electronics and integrated role play. Mark Newton, EVP Licensing EMEA, FME
commented, “Monsuno has all of the ingredients to become an amazing boys action property. As a
62 Toyworld
TV series, it’s character-driven with teenage heroes and hundreds of iconic monsters that posses awesome power. In terms of toys, games and consumer products it’s all about kid empowerment, role playing and collectability. With Nickelodeon on board as the international broadcaster and
a list of stellar partners including JAKKS Pacific, Dentsu Entertainment USA and Topps, Monsuno is anticipated to develop into a hugely success multi- platform boys’ action property.”
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have managed to keep all the production in the UK, which is quite exceptional nowadays,” commented joint MD’s Ellis and Howells. The series was created by award-winning art
director, Bridget Appleby, and will be animated in CGI by Manchester based Studio Liddell, who are also a co-production partner on the series. Cloudbabies has been acquired by Alison
Stewart, Head of CBeebies Production, Animation and Acquisitions, who added “We are so pleased to be working with Hoho Entertainment on their first pre-school series. Cloudbabies is a beautiful show with a great team behind it, and I’m sure it will become a favourite with the CBeebies audience.”
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