world marketing
NIKKO Test Squad set for action
Radio control toy maker, Nikko, is rolling out a pan European marketing strategy, to prove that Nikko radio control toys are indestructible and fun. In order to trigger kids and
adults to test their Nikko products to the limits, the Nikko Test Squad has been created to perform crazy tests and stunts with Nikko items. The Test Squad appears in seven brand new TV commercials where they think of funny and extreme tests to fi nd out whether the Nikko items will survive or not. A complete re-vamp of the
Nikko.eu website underlines the activity. Nikko has also opened a dedicated Youtube channel for the EU markets, while a Facebook fan-page for EU and additional country by country local social media sites will inform and update fans. Website: You Tube: Facebook:
www.nikko.eu
http://www.youtube.com/nikkoeurope http://www.facebook.com/Nikko.eu
Razor boost for re:creation
Spin Master has unveiled a new promotional push for its new fashion friendly, collectable creativity bead set, Bizu Buzz. This week, 30,000 covermounts
Promotional push for Bizu
will feature on the front cover of Go Girl 179 (14th September issue) available through major grocers. This is the latest activity within a four month campaign with Go Girl, which also features ‘How to’ Bizu Star Style editorials, competitions and on-line microsite. Additionally, a three month campaign is running on the newly re- launched BBC Girl Talk website and within the magazine. Swap It has hosted a Bizu microsite on
www.swapit.co.uk which includes the
opportunity to win some great Bizu prizes and further activity later in the year will include a Hot Swap auction. Finally, two new TV creatives, communicating a twist on beads will be on
air through to the end of the year. For more information about Bizu visit www.
thebizuworld.com
TV advertising, nationwide demo tour and online marketing has boosted sales of Razor scooters, according to UK distributor, re:creation. re:creation claims that the national competition and demo tour run by Razor, combined with the broadcast of the long-form ad breaks on Disney XD throughout August, extended the Razor appeal to become a truly aspirational brand for kids and teens. Razor’s sport category is up 283%, toy range up 40% and electric range up £24% YTD and campaign activity has included commercial spots as well as an online microsite which featured prizes, integrated product information and skills, tips and tricks for Razor fans throughout the summer. Katy Fletcher, Razor Brand Manager at re:creation said: “Showcasing our talented Team Razor pro riders on Disney XD throughout August has driven sales beyond expectation across all of our categories. The 360 degree summer marketing activity including the pro tour is helping drive the fastest growing stunt craze in the UK resulting in unprecedented sales across the entire Razor business”. re:creation Director/Founder Seth Bishop further added “Razor has become a very relevant and on trend brand and its strength and position as no.1 brand in its category by some distance allows us to build multi-level experiential marketing campaigns that are engaging consumers in remarkable new ways. Razor has a signifi cant role to play in every sports and wheeled toy retail environment and we have extraordinary momentum behind the brand to drive sales still further” In the lead-up to Christmas, three products will be
featured on TV: PowerWing, RipRider 360 and the all new eSpark which air from October half term into December.
The Disney XD partnership was developed by
re:creation with Disneymedia+, the integrated ad sales and promotions operation of Disney in the UK.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86