The Team... John Baulch


Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


Lewis Eckett Editor lewis@toyworldmag.co.uk 01442 840 305 07709 185 032


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 01442 840 306 07792 889 919


Anita Baulch Circulation anita@toyworldmag.co.uk 01923 711 439


Contributors Ali Mafi , Peter Jenkinson, Jo Nicholson, Simon Poole Special thanks to Kirsty and the team at mi-comms for PR advice and assistance.


publishing Published by


p ub lishing Westside


London Road, Apsley, Herts HP3 9TD


publis hin g


Alakat Alakat Alakat Alakat


publishing toyworldmag


@toyworldmag @baulchtweet


Social Networking www.toyworldmag.co.uk


24 70


CONTENTS October 2011 volume 1 issue 2 Features


22 Retail Profi le Kirit and Sam Patel have been enjoying the fruits of a successful social media strategy at their Cuthberts stores in St Albans and Letchworth.


Regulars 05


08 News 18


20 42 47


23 Indie viewpoint Jo Nicholson his having an attack of the gaps – yes GAPS!


From the publisher Marketing World


Independent Survey Viewpoint


Licensing World


80 World News 82


Allegedly


27 Wooden toys Wooden toys are a perennial favourite for toy retailers with their timeless appeal and natural feel. Toy World sees how the wonder of wood can be a key line for any toy shop.


34 Face to Face Tesco’s toy category director, Lucy Williams, talks exclusively to Toy World.


36 Fresh Latest products and ranges to get toy shop’s tills ringing.


51 Brand Licensing Europe


We preview the most important licensing show of the year and assess which new properties will catch the eye of the toy industry.


70 Radio control


Lewis Eckett argues that now is the time for toy retailers to look harder at the opportunities arising from recent RC developments.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86