FRESH THIS MONTH: Each month Fresh! sets out to find latest products
that will have toy retailers reaching for the phone. In October we have new releases from: Posh Paws, Paul Lamond, H Grossman, Jumbo Games, Treasure Trove, 50 Fifty Gifts, Nanoblocks, Wow! Stuff, ATB Games, Imagination Games and Eleventyone.
Exciting times at Posh Paws Things are moving fast at Posh Paws as it gears up for the launch of the
new Disney ranges for January 2012. “Now that we can make all the Disney mass and infant plush available to our customers the response from retailers has been terrific, especially when we explain that all the ranges will be available from our warehouse on a domestic basis. It opens up many opportunities for everybody,” said managing partner, Barry Groves. Certain to take a starring role is Minnie Mouse. There are several versions
being introduced for January including the So Cute and Cheeky ranges which cater for the younger members of the Disney fan club. The new Fashion Minnie range is aimed at 3-8 year olds along with the chic I Love Minnie line which has already had a great reaction from customers. The enduring popularity of Mickey and Minnie, combined with the success of the Mickey Mouse Clubhouse brand, has led to retailers predicting further success for these evergreen characters in the coming year. Movies are an integral part of a Disney plush range and Posh Paws will
be introducing evergreen favourites like The Lion King, Cars and Toy Story. Winnie the Pooh and friends are available from January in plush with the ever-popular Flopsies range joined by the So Cute and Core ranges which include different nightshirt and pyjama designs. A new Pooh Garden Range is also being introduced. With an exciting new movie on the horizon there are high expectations
for the Muppets range as Barry explains: “The Muppets product line is simply sensational – colourful and quirky just like the characters. The Animal Bag clip and small soft toy are going to be on every boys’ and girls’ shopping list. “There is further great product to see and we will be showing everything at the London Toy Fair in January.”
T: 01268 567317 W:
www.poshpawsinternational.co.uk
Paul Lamond launches Gruffalo’s Child range The Gruffalo’s Child, another magical tale from best-selling author Julia Donaldson and
illustrator Azel Scheffler will premiere on BBC One as a highlight of its 2011 Christmas schedule. The Gruffalo now has a daughter and curious about her father’s fantastic stories of a Big Bad Mouse in the deep, dark woods, she sets out one snowy night on a thrilling journey of discovery. Paul Lamond is launching three new products, The Gruffalo’s Child Floor Puzzle, Big, Bad Mouse Board Game and a Dominoes game to add to the existing range of Gruffalo games and puzzles. The Gruffalo’s Child Floor puzzle contains extra-large pieces suitable for smaller fingers and is made up of hard wearing cardboard with and presented in a handy carry- box with plastic handle. The Gruffalo’s Child Big, Bad Mouse Game is a board game combining colour recognition and counting for strong educational elements and social interaction. The Dominoes game uses images to reflect the story of The Gruffalo’s Child.
T: 020 7254 0100 W:
www.paul-lamond.com
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