Brand Licensing Preview Aardman Animations
grow as a digital property, with new games launching on the IOS store and an ever expanding online community. The Shaun the Sheep
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game Home Sheep Home was incredibly successful, reaching more than 100 million plays worldwide in just over 18 months. The game launched on the IOS store in May 2010 through Virtual Programming, reaching 6th place on the official Apple gaming chart. The second edition of the game will be released online in late 2011 and will also be available as gold edition download-to-desktop through Stream and through the IOS store in a version to be distributed by Angry Birds publisher Chillingo. Shaun the Sheep now has more than 1.5 million Facebook fans online and
over 140,000 registered users on the official website. The online community had been further bolstered by the launch of an official German site, ‘Shaun Das Schaf’, which has its own dedicated community manager. Aardman hopes to replicate this model in other key Shaun the Sheep territories and the character recently became part of the online world Farmerama which boasts more than 31 million registered users. Aardman Rights has secured a host of new licensing deals for the classic
property Wallace & Gromit and recently launched a new style guide for the brand, emphasising the ‘Best of British’ qualities of this evergreen property, to coincide with next year’s Diamond Jubilee and London Olympics. The new style guide includes a contemporary take on nostalgic themes, with a fresh colour palette and iconic British imagery ready for all the 2012 celebrations and events. Several new and existing licensees have come on board for bespoke
‘Best of British’ product, with Danilo for calendars, ECP for a range of homewares, Swan for a W&G ;Best of British’ toaster, toasted sandwich maker and kettle and Huntley & Palmer for biscuits and confectionery. Rainbow Designs are also developing a giftware range including plush, mugs, slippers and key-rings. Rob Goodchild, UK Licensing Manager, says, “There’s always been a real sense of British pride with Wallace & Gromit, and with two such significant British events occurring next year, the Queen’s Diamond Jubilee and the London Olympics 2012, it was an obvious step for us to create a tailored style guide to maximize on such a unique opportunity. The response has been brilliant and we’re pleased to have already inspired so many new great lines from partners.”
Stand F10 68 Toyworld
ardman Animations’ Shaun the Sheep continues to
Apps add up for Aardman
2waytraffic 2 Stand A15
One in a million for South Park
Waytraffic, part of Sony Pictures Television has hooked up with South Park Digital Studios for a Who Wants To Be A Millionaire? Special Editions licensed question pack. The move coincides with the celebrations for South Park’s 15th season and the development of an exclusive new
range of co-branded, downloadable video games. 2waytraffic owns and licenses the Who Wants to be a Millionaire? format around the world. Fans can look forward to hundreds of specific questions based on the South Park universe, as well as a fully themed Who Wants To Be A Millionaire? studio and featuring an original South Park introduction. The Millionaire set host, audience - including main South Park
characters - lifelines and contestants are all themed around the classic cartoon. This pack also includes four player avatars, especially designed by South Park, alongside hundreds of questions taken from across all 15 seasons of the show. Even the Phone-A-Friend lifeline features characters from the South Park world. The DLC package has been developed by award-winning games
development studio doublesix digital that is developing and releasing the game in association with Deep Silver, the interactive gaming division of Koch Media. The South Park DLC package will be released alongside the main game on PlayStation®3 and the Xbox 360®video game and entertainment system from Microsoft. Based on the world’s most successful TV game show, Who Wants
To Be A Millionaire?: Special Editions retains all the excitement and atmosphere of the original programme. Contestants participate in the fastest finger round and then scale a mountain of questions in the quest for that elusive virtual million, making judicious use of the three classic lifelines - Fifty-Fifty, Ask The Audience, and Phone-A-Friend. It’s a social experience, too: up to four friends can compete locally to outdo each other, with each person’s score dependent on their speed. But the standout feature of Who Wants To Be A Millionaire?: Special
Editions is the introduction of special licensed question packs featuring the biggest names from movies, TV and much more, all of which will be made available as DLC to bolt on to the main game.
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