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SPN OCT 2011 Pool&SpaIndustry
www.swimmingpoolnews.co.uk
SPATEX 2012 – THE PERFECT OPPORTUNITY TO UNITE AND GROW
Next February’s Brighton show is set to have a new higher profile as an event for the industry to become actively involved in
PATEX 2012, is the UK’s only dedicated Pool & Spa Show and will again provide the best business platform for companies in the wet leisure sector.
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Penny Farmer and Karen Witney of Talk2PR have now been appointed as the PR company for SPATEX 2012. Their message is: “SPATEX, like Christmas, comes once a year and should be viewed as a golden opportunity to develop businesses, forge successful relationships, seek out innovations and come together as a force to be recognised”.
Within the BSPF and PIP pages of SPN, there will be regular updates in the months ahead about all the major news regarding SPATEX. It will be a platform to inform the industry and generate a positive outlook on the exhibition and
whether a visitor, exhibitor or just an interested party, will continue to urge you to get involved and tell us what you would like to see implemented to make SPATEX a ‘not to be missed’ event.
We want the trade to talk to our chosen PR partners and with the support of all concerned, together with exhibitors and visitors, utilise the event, not only to effectively promote our industry during the three days of the exhibition, but also throughout the year. The major news in this issue is the progress being made on seeking feedback from the industry about the show. Information has been requested from both exhibitors and visitors and this information will be shared in a future issue of SPN, once it has been completed, returned and analysed.
There will also be updates from the Focus Group being organised by SPATEX for its exhibitors, to debate in more detail about what our industry requires.
The international interest in the Brighton show continues to grow and the 2012 event includes new exhibitors from Belgium, Turkey, France, the United States and Hungary – and that’s not including our regulars from Switzerland, Holland, Greece and the Czech Republic! There will also be a few surprises in store at SPATEX 2012, with guest speakers, a newly designed display area and in-house competitions.
The value of the show is acknowledged by exhibitors. The Mosaic Company, have already seen the benefits of working together with SPATEX. The company’s Managing Director, John Batter, says: “Our new full bodied glazed porcelain pool decking tiles are a perfect example of how launching a new product at the show gives unprecedented exposure. SPATEX provides us with a perfect platform to showcase our products and demonstrate their technical qualities.”
Another great fan of the show is Dryden Aqua, a Scottish based marine biological company, specialising in water quality and innovative water treatment technology. Dr Howard Dryden says: “SPATEX has been fantastic for us as we know we can be
guaranteed access to everyone and anyone interested in wet leisure.” Spa companies such as Catalina and Aqua Warehouse know a good thing when they see it and MD of Catalina Spas, Stephen Crabb, says: “At SPATEX 2011 we launched our new Freestyle 14 (14’ swimspa) as well as our new Sunset series. I am delighted to report that we sold five swimspas as a direct result of the show. As a company, we wouldn’t miss SPATEX for the world!” Richard Hart of Aqua Warehouse was equally complimentary: “We had an unprecedented number of enquiries at last year’s show when we exhibited the 2011 Elegant spa from Vita Spas USA. It attracted huge attention due to its high spec and low price. We will definitely be returning in 2012, it’s an essential part of our business strategy.”
Case studies to showcase on the SPATEX website are being sought throughout the lead up to the show. Flexflooring were delighted to help out with this recent request and we have several others lined up to highlight, but are keen to put together a library of case studies to use in conjunction with SPATEX 2012 promotion so we still want to hear from companies.
For further details of the Show visit
www.spatex.co.uk or call 01264 358558. For details of Talk2PR, visit their website at
www.talk2pr.co.uk
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