www.swimmingpoolnews.co.uk
Editor’sLetter OCT 2011 SPN
5551
spn incorporating Pool & Spa Industry is the official trade magazine for the UK wet leisure markets and is the only trade publication that invests in the industry it serves.
letter
Editor and Co Publisher: Alan Lewis T: +44 (0)1823 431767
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Go Publishing Ltd accepts no liability for any insert, display or classified advertisement included in Swimming Pool News. While every reasonable care is taken to ensure that all advertisers are reliable and reputable, Swimming Pool News can give no assurance they will fulfil their obligations under all circumstances. The views expressed in the articles in Swimming Pool News are the contributors’ own. All rights reserved. Copyright for all materials published in spn remains with the publishers. Material contained in this publication is not to be reproduced in whole or in part without the prior permission of Go Publishing Ltd.
t’s not often that you can put Barcelona and Telford together in a sentence, let alone mention them alongside each other as venues for trade events of some real significance. But that’s exactly the case over the next few weeks when for two very different reasons they both come to the fore in terms of circumstances which affect the future of the swimming pool and spa trade.
Barcelona is the easier one to explain. The Catalan capital city hosts the most important trade gathering of the year – ahead of its larger and higher profile Las Vegas counterpart for perhaps one of the first times. Few exhibitions in recent years have been anticipated more than Piscina 2011 and not just for exhibitors and visitors to the three day event, but for the wider fortunes of the industry. It’s because the trade needs a tonic. It’s Barcelona’s time to host Europe’s biggest show this year and it comes at the end of a very tough, financially stressful two years for the trade throughout Europe. That’s what makes the 2011 exhibition especially important. The trade needs new products. It needs innovation. It needs to be able to go on dealing with the issues which are concerning pool
owners and managers – everything from providing consistent, safe pool water quality to the crucial double whammy of cutting costs and saving energy.
The signs are good for the mid October event. Bookings for those exhibiting and those visiting is the highest for several years. There’s also significantly a record number of new products from a show which traditionally promotes and seems to care about innovation.
Telford is a different story but no less significant. The ultra modern Telford International Centre, temptingly central in the British isles, is one of the alternative venues being considered by SPATEX show organisers to host the annual exhibition, if it is to move away from its traditional home in Brighton. Exhibitors, manufacturers and suppliers will have the chance to see it at first hand when they gather, as they certainly should, for a forum on the future of the industry owned show in early October. The chance to see the facilities is perhaps slightly secondary to the forum meeting being held there. The idea is simple and admirable. Before it makes any decision the directors of SPATEX Ltd, a separate limited company from all the trade associations, have said they want to hear what the trade thinks.
They want to canvas as many views as possible. The debate about SPATEX and Brighton and where the show should be held has been an issue for years, often unfairly. SPATEX profits help to fund industry marketing initiatives so you can’t fault those responsible for making sure they get the decision right.
The Telford forum meeting and the results of an online survey initiative will have done everything to put things in place for them to do just that. Both events in Spain and Shropshire, which fall within two weeks of each other, carry some weight of responsibility.
Alan Lewis – Editor
Go Publishing also publishes: What Pool & Hot Tub magazine – our sister publication – is the only consumer magazine in the UK that provides the complete and crucial information that potential buyers are looking for! For more information visit the What Pool & Hot Tub website at
www.whatpoolandhottubmag.co.uk
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