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SPN OCT 2011 HotTub&SwimSpaNews
www.swimmingpoolnews.co.uk
accessories. Additionally, the Elite Series offers superior hydrotherapy with patented Fluidix™ jet technology; SMT™ leg jets in the lounge for a targeted calf and hamstring massage; a new cool down seat for easier access, safety and comfort; a low-profile foot dome with up to eight jets and exterior lighting.
SUNDANCE GETS IT ENERGY EFFICIENCY TIMING SPOT ON
Energy efficiency has become the number one issue for prospective hot tub buyers based on new consumer research.
Marketing energy efficiency is now seen as a sales opportunity. Sundance Spas believe they have got their timing exactly right with the new Elite Series Constance and Victoria models which significantly reduce energy consumption and are now rated the highest for energy efficiency in its class. The new line of luxury spas include exclusive improvements, such as energy-efficiency, a high- performance spa cover upgrade and a matching step for easy access. “According to consumer research, energy efficiency is an important consideration for hot tub owners and for those in the
market,” said Larry Ovalle, Senior Manager of Product Marketing at Sundance Spas. “For this reason, Sundance Spas is introducing the most energy-efficient hot tub designs in their class with these models. We took the spa design one step further with premium features and sophisticated aesthetics such as a finished cabinetry look on the exterior of the units. We’re also offering an optional matching wood-cabinet step and other amenities that perfect the spa experience.” Unique to both models is an optional VersaStep heavy-duty, colour-coordinated step with a handrail for easy spa access that also serves as a towel holder, and built-in storage for towels, sunscreens and other spa
Located outside Macclesfield, Sundance have been running the distribution of Sundance Spas alongside its retail outlet Alfresco Life since March 2009. The business relocated in March 2010 to larger premises.
The Sundance Spas UK operation recently earned a prestigious ‘Service Award’ presented by Sundance Spas – an award which qualifies the business as an elite retailer group. They were formally recognised at the manufacturer’s 2011 International Dealer Conference in Los Cabos, Mexico. Sundance Spas’ Service Award recognises and rewards those who have attained the highest levels of customer service and have demonstrated professionalism and dedication. Sundance Spas Ltd has consistently resolved all customer technical queries, and has at least one factory certified technician on staff who has completed the manufacturer’s intensive technical service trainings. Each of these technicians has passed tests demonstrating their
comprehension and mastery of the skills necessary to service Sundance products.
“We are honoured to receive this acknowledgement from
Sundance Spas Inc for the success we’ve achieved together with our network of dealers,” said Francesca Squire, Director of Sundance Spas Ltd. “We strive to provide all our customers with high-quality hot tubs for their enjoyment and outstanding service for their peace of mind. We’ll continue our efforts to exceed our customers’
expectations as we represent the Sundance spas brand.” “Only the most elite dealers in the industry qualify for awards such as this,” said Senior Vice President of Sales Jerry Pasley. “This is a remarkable achievement and we are proud to have Sundance Spas Ltd in the Sundance Spas family.” Sundance Spas have been recognised internationally with more awards and honours than any other spa company and is the largest acrylic spa manufacturer in the world.
The focus on energy
conservation has been a theme of the business which has its manufacturing base in California. The portable and in-ground hot tubs produced by Sundance Spas are technologically advanced, well- designed, durable, and are complemented by a complete line of hot tub accessories. The company uses exclusive components, processes and features including the famous line of patented Fluidix™ jets and MicroClean™ Filtration systems.
i FOR FURTHER INFORMATION
F SUNDANCE SPAS ( 01625 611118 :
www.sundance-spas.co.uk
NEW JACUZZI OUTLET SIGNS UP WITH THE POSH
Jacuzzi’s new dealership at the Peterborough Garden Park garden, lifestyle and home shopping centre has straight away led to new promotional opportunities. This summer the shopping centre opened the Jacuzzi® Hydrotherapy Centre, selling Jacuzzi for the first time.
And one of the first moves was to launch a sponsorship campaign with Championship Football Club Peterborough Utd.
Posh player Craig Alcock visited the Jacuzzi Centre to learn more about the benefits of hydrotherapy. He also had the chance to meet with the Manager Caroline Fear.
Caroline Fear said: “It was great to spend time with Craig Alcock as well as show him why Jacuzzi hot tubs are the leaders in hydrotherapy massage. Many sports clubs are investing in hydrotherapy as an effective way to ease muscle pain after training. It seemed a natural link up with the Posh. Jacuzzi are the leaders in this field and there’s a great tie in with the football club and the needs of professional athletes in helping them recover and recuperate.
“As a way to recognise this growing trend as well as take up the opportunity to contribute locally, the Jacuzzi hot tub showroom has
launched what we hope will be a long relationship with Peterborough United.”
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