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SPN OCT 2011 Pool&SpaIndustry
www.swimmingpoolnews.co.uk
IT’S ALL CHANGE AT CHISWELL POOLS – AFTER 35 YEARS
One of the longest established and traditional family pool businesses has restructured into three stand alone divisions
From its showroom base in Kings Langley in Hertfordshire, the family run business has been known and respected for its high standards and attention to detail from installing new pools, refurbishing existing pools and in the supply of hot tubs.
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It has provided the industry with one of the best known and most stable and efficient of all round specialist businesses.
And its membership of both SPATA and BISHTA has been important, says Ian Moore. “Our SPATA membership in particular has given us the official backing of the pool and spa industry. When we go on site, when we sell products, it’s clear to the customer that we have the backing of a trade association behind us which is providing support and assistance. I think it gives great peace of mind to the customer. And that is important these days.” More recently the business has sought the backing of BISHTA membership as it developed its hot tub business alongside the swimming pools. “I think in exactly the same way BISHTA offers us security of belonging to a professional association.” The roots of the Chiswell business stem from
hiswell Pools has been designing and installing swimming pools for over 35 years.
Bob Latham anf Glenn Ranger, who have seen the business expand and grow.
It has become a complete pool service business providing a respected maintenance and service programme as a back up to its pool design and installations. This has been developed to include servicing and emergency call outs through to equipment demonstrations and boiler servicing and repair and providing help to shut pools down for winter and then open again in the spring. The Chiswell showroom offers wide selections of pumps, chemicals and filters. After all the years of being at the heart of the specialist trade, the business has decided to make some significant operational changes. On 1 September this year, Chiswell Pools underwent one of the biggest changes in its history as it decided to restructure its business into three separate stand alone businesses, each one run and owned separately under the Chiswell Group banner – Chiswell Pools Ltd, Chiswell Servicing and Supplies and Chiswell Leisure Ltd. “Bob wanted to back off a bit after the years of working, so it made sense to look at things and separate off the construction business, the shop and services and the sales and hot tub business,” added Ian.
The restructuring, he said, had left each business independent, full of specialist skills and well equipped to meet fresh challenges. “It will be a lot easier to manage. We will continue to work together closely and share ideas and opportunities and be able to grow and expand with more focus being given to each of the businesses,” added Ian.
One of Ian’s new challenges will be the continuing development of the hot tub business within the Chiswell Group. The company will continue to offer its customers two popular and successful ranges – Sundance Spas and the Garden Leisure Spa range.
“I think as far as hot tubs are concerned we
have seen a lot of people calling it a day after a period of massive growth five or six years ago. A few companies have gone and I think we’re now back to a more realistic number of people in the market. There are quality products on the market and there’s still genuine interest in hot tubs from the consumers.
“As for the swimming pool business generally, it is little tough at the moment,” says Ian but he believes the splitting of the business into specialist skills and experience will give the Chiswell brand a better chance to make progress. Pool owners, he says, are spread rather thinly. Like many pool installation and swimming pool specialists the last few years has seen Chiswell put a lot of emphasis on making existing pools look like new. New liners, replacement of copings and adding new items such as furniture and planters has been a recipe to bring a fresh look to swimming pools which have often been neglected. spn
i FOR FURTHER INFORMATION
F CHISWELL POOLS ( 01923 269822 :
www.chiswellpools.com
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