www.swimmingpoolnews.co.uk IN BRIEF
SCHOOLS URGED TO BUY ENERGY SAVING COVERS Schools in Leicestershire are being encouraged to apply for funding to save energy and money by Leicestershire County Council. The use of swimming pool covers is being recommended to all schools in the county as a simple, effective measure to kick start the process. Schools can apply for an interest-free loan to fund energy-saving projects, which is then re-paid using the money they save. Projects will include energy-efficient lighting and loft insulation.
‘CONCRETE CANCER’ THREATENS POOL A run-down Lancashire swimming pool at the centre of a row over funding has been diagnosed with ‘concrete cancer’. A survey of the facility – Haslingden Swimming Pool – said it needed ‘significant funding’ if it is to remain open after falling into disrepair. The plan to spend £3.2m on a new pool is now being carefully considered.
ASA LAUNCH NEW PARTNERSHIP
Baby swimming specialists Water Babies and the Institute of Swimming have signed a Skills Pledge to provide premium education and training in baby and pre-school swimming, developing the only ASA externally accredited programme for under four year olds. The partnership will provide a seamless swimmer pathway, linking the Water Babies baby and toddler programmes into the British Gas ASA Learn to Swim framework. This will ensure quality assured swimming instruction from birth, with a clear development pathway.
IndustryNews OCT 2011 SPN
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GOLDEN COAST TRIO OF WEBSITES AIMED TO DRIVE INDUSTRY GROWTH
Golden Coast Limited has launched three new websites designed to spearhead growth in the UK’s wet leisure industry.
The new websites:
YourPool.co,
WetLeisure.co and
GoldenC.co. were researched and developed by the Barnstable based specialist company over many months. Golden Coast says the UK wet leisure industry is suffering from a combination of poor summers and a tough economic climate and believes its web strategy will help improve circumstances and “are likely to be well received”.
YourPool.co is aimed at consumers bringing together accurate and up to date information on pool ownership from the initial purchase through to maintenance and renovation. The site includes the opportunity for consumers to locate a local pool supplier, utilising the database of customers held by Golden Coast.
WetLeisure.co offers those within the wet leisure industry an opportunity
ISPE CELEBRATES ITS 100TH SEMINAR
The Institute of Swimming Pool Engineers has announced two autumn seminar dates – one of which is its 100th seminar since it was set up in 1978.
The centenary ISPE seminar will be held at the Watermill Hotel in Hemel Hempstead on Tuesday 25 October and will include a session on ‘What I wish I’d known when I came into the trade’.
Water, Energy Savings and Efficiency are the big headline topics to be covered in the institute's seminar on Thursday 1 December when it meets at the Shrubbery Hotel in Ilminster, Somerset.
to network and improve on their own knowledge and skills through a series of regularly updated and topical articles on all aspects of marketing, growing and running their business. Through its link with
YourPool.co, those registering with the site are given the opportunity to market their business direct to consumers.
GoldenC.co completes the set as a revitalised corporate site for Golden Coast bringing together improved access to information on the company, its products and brands, as well as timely access to offers, promotions and news from the company.
Jamie Adams, Managing Director said: “In carrying out research among our customers we found that many were struggling to compete with increased competition from less reputable online suppliers and discount retailers based outside the UK. “We wanted to do something that would benefit the whole UK industry and have invested heavily in
identifying credible solutions to the problems faced. What we have discovered is that the same tools and techniques can be just as effectively used to promote the interests of UK showrooms as well as their online counterparts.
“By selling the lifestyle aspect of pool ownership to a wider customer base we will be in a strong position to connect new consumers with their local pool dealerships, who have a wealth of knowledge and expertise to satisfy their needs,” he continued. The three new sites are still in their early days and will continue to be developed and improved. All the sites make use of the social networking, social media and search marketing theory and practices, building in links with popular sites such as Facebook and Twitter.
i FOR FURTHER INFORMATION
F GOLDEN COAST ( 01271 378100 :
www.goldenc.co
LEISURE BUSINESSES EXPECT GROWTH
Leisure businesses in the UK are more confident of growth in 2012 than for some time. Despite the turbulence in the wider economy, consumer and leisure businesses are highly confident about the prospects over the next 12 months, with the vast majority of SME CEOs forecasting strong growth. According to the latest research from UK private equity firm ECI Partners leisure businesses are highly confident about the prospects over the next 12 months, 76% of businesses expect to see turnover growth of more than 6% over the next year, while a third are predicting a rise of more than 20%.
SUNSOKA POOL FOR BOAT SHOW
Pool manufacturer Villagio supplied a Sunsoka swimming pool for the use of the charity which aims to get the UK more active. The pool was for use on the Active Nation stand at the 2011 Southampton Boat Show. The above-ground timber frame
SP1818 pool staged daily activities throughout the show including remote control miniature inflatable rib races and kayak experiences. Villagio staffs were at the show to promote their pools, cabins and swim spas.
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