PROTECTING The Environment Icon achieves Carbon Trust Standard
Leading event branding and production specialist Icon has just announced that is has been certified as being fully compliant to the Carbon Trust Standard, an indication that the company is actively making real carbon reductions. The company has also achieved the Carbon Neutral Standard, which means that is has a net zero carbon footprint. This is achieved by balancing a measured amount of carbon released with an equivalent amount sequestered, avoided or offset. Icon gaining this certification is proof that providing innovative
and eye-catching branding and signage solutions isn’t contradictory to reducing the environmental impact of these projects. The company is involved with branding some of the most
prestigious events, both in this country and abroad. These include last year’s golf Open Championship at St Andrews; rebranding at the world famous Test Cricket Grounds Lord’s and The Oval; the Ryder Cup competition at Celtic Manor; and FINA World Swimming Championship in Dubai, United Arab Emirates, to name but a few. Using its previous experience at The Open Championship Icon
is able to utilise up to 80 per cent of signage year on year. Activities such as sanding perimeter boards from cricket grounds and repainting them and storing signs and displays for customers, means significant benefits both environmentally and financially. Another recent project where Icon managed the environmental
impact was rebranding of The Kia Oval. The ground, which is managed by Surrey County Cricket Club (Surrey CCC), has in excess of 400 in- ternal and external signs, all of which needed to be surveyed, redesigned and then installed before the start of the 2011 cricket season. By work- ing closely with Surrey CCC, Icon devised a more consistent style that involved fewer signs but still conveyed all the necessary information.
Icon’s joint venture operation in the UAE, ICON-Prolab, won accolades for its work at the FINA World Swimming Championship in Dubai.
In addition, Icon is actively using green inks and materials, and
moving away from PVC. Currently it is discussing with suppliers options to replace banner materials and self-adhesive vinyls and is also working on substrates to increase the volume that is being recycled. “Another important initiative at Icon is moving into the rental of
structures that previously would have been made for one job only. Now we’re working with our clients to re-use those structures in their future events,” says Andrew Hodson, Sales and Marketing director at Icon. “When we work outside the UK, rather than shipping products
all over world we form partnerships; that way our partner companies work to our high standard of environmental policy and they take it into other areas.” For more information go to
www.icon-world.com or telephone
02082 696213. Enviro - friendly solutions from William Smith
By the very nature of many of the manufacturing processes and materials employed, the sign and graphics and digital printing industries are not intrinsically eco-friendly. However, in order to comply as far as possible with global requirements on carbon reduction, many companies in these industries are making a concerted effort to reduce the environmental impact of their activities. One of the first to introduce a definitive environmental policy has been William Smith, a UK leading provider of integrated sign and graphics and digital printing solutions to the trade and selective end users. The environmental policy now in place at William Smith meets
the requirements of the Environment Agency Approved Guidelines. It enables the company and its customers to greatly enhance their ‘green’ awareness activities by preventing pollution, reducing waste and wherever possible recycling materials. An integral part of these objec- tives is to give appropriate consideration to the effects the company’s operations might have on the local community, a requirement that is frequently overlooked by less environmentally responsible organisations. At William Smith, all materials (predominantly paper, cardboard,
aluminium and acrylic) are segmented and recycled. A core element of the company’s activities involves the use of vinyl that remains a material that is difficult to recycle. Wherever possible, William Smith will opt for more environmentally friendly non-PVC alternative materials and will en- gage with any initiative aimed at reducing the impact on the environment. This includes the use of eco-friendly materials from 3M (the com-
pany’s primary supplier), Ritrama and other like-minded manufacturers and the supply of more eco-friendly printing solutions. In particular, these include the HP Latex printers which offer a viable alternative to solvent- and eco-solvent printers and which have only a minimal VOC content and therefore require no expensive fume extraction equipment whilst protecting the health and safety of employees. At another level of ‘green’ awareness, William Smith
encourages employees to engage with car-sharing initiatives to help reduce fuel emissions and to further reduce the carbon footprint. The company also prefers to use, as appropriate, recycled and recyclable paper and packaging and encourages customers to make more use of electronic rather than hard copy versions of its product information and technical support literature. Find out more at
www.williamsmith.co.uk or tel: 01833 694707.
62 Sign Update ISSUE 130 JULY/AUGUST 2011
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