PRODUCT Choice
Roland’s VersaUV LEC-330 opens new doors for Belfast commercial printer
With increasingly tight margins and tougher competition, many commercial print companies are looking for lucrative niche markets in return for a modest investment. To achieve this aim, Belfast based T H Jordan has complemented its long established field of offset production with the addition of a Roland VersaUV LEC-330 UV-curable integrated inkjet print-and-cut solution. As trends have changed towards shorter, more specialist
applications, so T H Jordan investigated alternative, niche market areas where its traditional skills could be adapted to suit latter-day production opportunities. Research by the company showed that throughout the entire UK, there was a growing demand for proofing and prototyping of packaging along with an increasing popularity for unusual jobs which could only be produced using digital equipment. Managing Director of T H Jordan, Jim Parkhill, first saw the
Roland VersaUV LEC-330 at an exhibition held in Dublin, and purchased his system from Roland partner, Print and Finishing Equipment. T H Jordan has traditionally worked directly with a diverse range of end users but since investing in the Roland machine, and having fully assessed its benefits, the company is now starting to approach agencies in Belfast, Dublin and London. Already there has been very positive feedback as a result of the stunning quality and the variety of end products that can be produced on the VersaUV LEC-330. “By showing samples to agencies, incorporating Roland’s
flexible UV-curable inks with unusual end materials, our clients were literally blown away with what they saw,” Jim Parkhill says. “The addition of white and clear varnish offers additional bonuses as we can print onto coloured and metallic media. We can turn into reality a wealth of new ideas for creativity and design,
options which haven’t been possible before.” Now that T H Jordan’s Roland VersaUV LEC-330 is up and
running, Jim Parkhill says that the company is concentrating on three areas. Packaging specialists and their agencies is an obvious segment as this is where, before committing to a long run, end customers can see and feel a proof and a mock-up produced on the final material. Another area where T H Jordan sees growing opportunities
for the print-and-cut benefits of the new machine is within the label sector. For these applications, short-runs can include variable data such as sequential numbering and personalisation. The third market for T H Jordan and its Roland solution
lies in the commercial sector where design and print combine to produce prestigious items which aren’t practical using traditional offset litho. For example, the company’s initial job output on the LEC-330 was for a range of wedding stationery which included the individual invitations, the order of service and, even the place settings. “The quality and durability of the output we generate from
the VersaUV LEC-330 is complemented by its ability to be used for cutting and creasing of packaging proofs,” says Jim Parkhill. “Yet we can just as easily create innovative and personalised portfolios of wedding and anniversary stationery, plus specialist signs and labels using the same technology. We believe that what we’re producing now is just the start of a long list of opportunities, and we can back this up with the ability to supply customers throughout the UK with extremely fast turn-round times.” Further information about the VersaUV LEC-330 and the
Roland range is available at
www.rolanddg.co.uk – to contact T H Jordan, go to
www.thjordanltd.com
20 Sign Update ISSUE 130 JULY/AUGUST 2011
Stephen Moffatt (left), Senior Designer, and John Surgenor, Prepress Manager, inspect a print produced on T H Jordan’s Roland VersaUV LEC-330.
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