PROTECTING The Environment
White Paper from Mutoh provides better insight into ‘green’ issues
Wide format inkjet printer and cutting plotter manufacturer Mutoh Belgium nv has released a white paper, called How Green is Green?, providing print providers and printer users a better insight into ‘green’ issues specifically related to wide format digital printing. Although most companies are now increasingly preoccupied
with green issues and many are setting ambitious targets to reduce their overall carbon footprint, they are also beginning to realise that the whole topic of practical sustainability is a lot more complex than it initially seems. At the same time, existing and potential wide-format digital
printer users are confronted with an increasing number of “greenwashing” practices. These practices are rather misleading and/or scaring off (potential) users from digital technologies, whilst in reality, the digital printing technology is much greener versus
conventional printing technologies. In acknowledgement of this, Mutoh Belgium has produced
a white paper that explores all of the various options available. The document provides print providers and end-users accurate, neutral and straightforward information on ‘green’ issues and includes a correlation between ‘green’ demands, performance & application targets and, last but not least, return on investment. Mutoh’s white paper How Green is Green? gives an insight on: the printing processes and going greener
• • • •
the environmental impact of an inkjet ink & media key goals in going greener
key attention points for evaluating wide format printing equipment The white paper can be downloaded free of charge from Mutoh’s member site at
www.mutoh.eu.
Green credentials make Sign 2000 a winner
Leading corporate signage specialist Sign 2000’s work to reduce its impact on the environment and help customers reduce their carbon footprint won the Kent-based company The Green Award at the prestigious UK Sign Industry Awards this year. The award followed Sign 2000’s contribution to the reduction
of the carbon footprint and life cycle costs at The Acorn in Burgess Hill, Sussex. This is described as the UK’s ‘greenest’ hotel/pub restaurant and forms part of the Premier Inn network owned by
Whitbread (one of the UK’s largest companies) for which Sign 2000 is a retained sustainability partner. The new image is currently being rolled out to a further 40 Premier Inn sites. The contract followed the company’s commitment to protecting the environment via other similarly featured projects, notably its contribution to Marks & Spencer’s first 100-point ECO store in Oxfordshire and the provision of solar-powered illuminated signage at a major retail shopping centre in London. Sales Director at Sign 2000, Neil Scott commented: “Whenever possible, we
specify materials and employ manufacturing processes which are more environmentally friendly and compliant with government recommendations and which form part of our own internal drivers and not necessarily because they have been requested by our clients within the tender procedures.” Sign 2000 achieved the quality assurance standard ISO 9001 and ISO 14001
(the international standard that recognises a company’s sound environmental practices and ‘green’ credentials and an ability to control and minimise the environmental impact of its activities) in 2010 when it also achieved OSHAS 18001 accreditation in recognition of its compliance with important Health and Safety and Best Working Practices standards. Sign 2000 was also one of the first sign manufacturing companies to adopt the
environmental guidelines set out under the UK Government’s Acorn Environmental Programme, having earlier implemented its own Environmental Practices and Corporate and Social Responsibility Policies that have harmonised well with those driven by the major corporate organisations for which it has provided signage solutions. For further information, visit
www.sign2000.co.uk or telephone 08452 652000.
58 Sign Update ISSUE 130 JULY/AUGUST 2011
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