PROJECT News
Flying the flags at pre-BAFTA party
Hampshire Flag Company was in the limelight when BAFTA selected them to produce flags for the Philips British Academy Television and Television Craft Awards Nominees Party. The party was held at Coutts & Co on the Strand in anticipation
of the Awards. Juliet Stevenson, Anna Maxwell Martin, Rob Brydon and cast members from Downtown Abbey and The Only Way is Essex (who took the You Tube Audience Award home on Sunday) were amongst the guests in attendance. Natalie Moss, Partnerships Manager and Event Producer at
BAFTA said, “Hampshire Flag pulled out all the stops to produce BAFTA branded flags which looked incredible in-situ and had the head-turning effect we wanted.” Managing Director of the Waterlooville firm, Graham Wilkinson,
said, “It is wonderful to have manufactured flags for BAFTA and to have them flying on the Strand. The projects we undertake are often varied, diverse and exciting and this was no exception.” Hampshire Flag’s team of 22 produces hand-sewn national and
international flags and digitally printed banners. It also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles. For further information telephone The Hampshire Flag Company on 0845 644 3129
We Are Pure helps organic shop to bloom in Russia
Pervoe Reshenie, one of Russia’s leading health and beauty manufacturers, has launched a range of new stores with the help of brand and packaging design consultancy We Are Pure.
The four new outlets, simply called ‘Organic Shop’ are situated
across Moscow and offer customers a choice of organic health and beauty products from Pervoe Reshenie’s own ranges, as well as lines from other brands in the sector. As part of an ongoing working relationship with Pervoe Reshenie, We Are Pure took control of all design work for the stores. The Nottingham-based consultancy worked alongside the company to create the store concept, design the logo, interiors and packaging for a unique Organic Shop health and beauty range. They also handled all aspects of in-store design, from creating the POS and marketing video, to visualising the staff uniforms and gift boxes. Commenting on the new Organic Shop stores, David
Rogers, owner and creative partner of We Are Pure, said: “The challenge for this project was to fully immerse ourselves into a completely different retail market with a new set of consumer expectations. “We had to create the required premium feel, but still
emphasise the organic nature of the products. This was achieved via the bold black and green colour scheme that runs through the interior, logo and staff uniforms, coupled with the use of natural imagery on the POS, on light boxes throughout the store and in the marketing video playing on screens.” We Are Pure has worked in partnership with Pervoe
Shop frontage of Organic Shop created by We Are Pure. 40 Sign Update ISSUE 130 JULY/AUGUST 2011
Reshenie for the past three years, with the consultancy creating many of the key brands that have resulted in the company becoming a multi-million pound business. For more information on We Are Pure, visit the new
website
www.wearepure.net
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