VEHICLE LIVERY Feature
Design skills and Metamark MD7 create vehicle livery with a difference
Skills are very much back in fashion where vehicle graphics are concerned. The wrap is growing in popularity and mastering its every intricacy takes most hands-on sign-people to the zenith of the skills building aspects of their careers. Wraps challenge on many levels. Translating
something created inside the two-dimensional canvas as presented by most design software to the complex topography of a vehicle’s surface isn’t easy. The go-between medium that makes the process possible, is the print media itself. The Materials Company Metamark has
applied a lot of its expertise in manufacturing process-compliant materials for wrapping. The demands are quite testing, the company says. The material has to tolerate heavy ink loadings, and then elongate to the required extent without breaching the limits at which it tears or splits. Metamark’s miracle on a roll is known to the company and its customers as Metamark MD7. Many high profile liveries and designs have
been printed on Metamark MD7. Thanks to the challenging conditions most wraps encounter, many are laminated and that involves a matched laminate - in Metamark’s case, its MG900. Swansea based Hansign turned to
Metamark’s trusted cast-combo to produce an unusual design for one of its customers. The vehicle in question promotes Tweeked Surfboards and is as colourful and flamboyant as
Hansign’s created a different design for each side of this vehicle to deliver twice the impact normally expected of a single livery.
the people who buy the company’s products. Colourful wrap graphics are venturing upon mainstream borders now but Hansign had a trick up its sleeve that its customer loved, the vehicle has a different design on each side. The colourful flower motif is rendered in two
different colours and takes full advantage of one of wrapping’s unwritten rules thanks to Hansign’s inventiveness and creativity: that is, you never see two sides of a vehicle at the same time. Hansign’s design works with the vehicle and
it clearly works for the customer too. The arresting Metamark MD7 printed graphics practically leap off the vehicle and deliver twice the impact normally expected of a single livery. Elements of the vehicle’s trim pick up colour cues from the livery design. Clearly an accomplished designer, Hansign has really flexed the muscles of its medium to deliver its customer something that takes the job a step further than finished - it’s finished to a tee. Having a different design on each side is
likely to be copied soon. In the meantime, Hansign can congratulate itself on having taken an innovative medium a stride or two further than it has been taken before. The full range of Metamark materials can be
seen at
www.metamark.co.uk and Hansign can be contacted via telephone 01792 793058 or
www.hansign.co.uk
44 Sign Update ISSUE 130 JULY/AUGUST 2011
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