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Peter White talks to Nick Kihn, President and CEO at Aristocrat technologies about the company’s business intelligence software
Vision A
ristocrat provides the most widely used Casino Management System in North America serving over 270 Casinos.
casino life caught up with Nick Khin President & CEO at Aristocrat Technologies Inc recently to find out more about Oasis 360 and the reasons behind their recent selection of MicroStrategy’s business intelligence software.
There are a number of major organisations specialising in business intelligence software, what were the key reasons for choosing MicroStratey? We carefully considered several companies before settling on MicroStrategy. MicroStrategy has a globally respected reputation and the company has proven itself to be a leader in its field.
They were also the most highly externally rated BI company and that made us very comfortable with our decision. It has provided business intelligence tools to most of the worlds biggest retailers and other leading companies, such as McDonald’s, DHL, EBAY and AT&T.
Their impressive customer portfolio, leading edge BI solutions in addition to their single focus made them a very attractive company to partner with.
What are the essential features of the software that make it stand out?
MicroStrategy has an incredible toolbox of best-of- breed technology that enables our developers to embed the technology into our proprietary Oasis 360 technology.
That toolbox gives our developers incredible flexibility to build on our current modules and to develop new modules to meet our customer’s needs.
For those of our readers looking to update their current slot accounting, pit accounting and player tracking systems, what are the key features of Oasis 360 that have made it so popular? There is a reason that more operators in North America use and trust the Oasis 360 system than any other system: It’s because Oasis 360 is technologically superior, user friendly and can be tailored to fit the unique needs of each individual operator. We like to say, with Oasis 360, you set the pace, and we’ll get you there.
Operators rely on Oasis 360 because of its robust, proprietary features like the BlackBart™ accounting tool; Marketing Manager™ that empowers casinos to market to players with offers players want most; SpeedMedia™ that delivers content-rich messaging
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